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Berger, Arthur Asa. Ads, Fads, and Consumer Culture: Advertising’s Impact on American Character and Society. Fifth edition. Lanham, Maryland: Rowman & Littlefield Publishers, 2015. Web. <https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1938442>.
Bignell, Jonathan. Media Semiotics: An Introduction. 2nd ed. Manchester: Manchester University Press, 2002. Print.
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Durham, Meenakshi Gigi, and Douglas Kellner. Media and Cultural Studies: Keyworks. Rev. ed. Vol. 2. Malden, MA: Blackwell, 2006. Web. <https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=239901>.
Edwards, John Paul. ‘The Impact of New Technology on Consumer Behaviour’. Admap 458 n. pag. Web. <https://www.warc.com/content/article/admap/the_impact_of_new_technology_on_consumer_behaviour/79907>.
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Fern L. Johnson. Imaging in Advertising : Verbal and Visual Codes of Commerce. Routledge, 2007. Web. <https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=995622&query=>.
Fletcher, Winston. Powers of Persuasion: The inside Story of British Advertising : 1951-2000. Oxford: Oxford University Press, 2008. Web. <https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=430843>.
Fowles, Jib. Advertising and Popular Culture. Vol. 5. Thousand Oaks, Calif: Sage Publications, 1996. Print.
Gabriel, Rami. Why I Buy: Self, Taste, and Consumer Society in America. Bristol: Intellect, 2013. Web. <https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1114559>.
---. Why I Buy: Self, Taste, and Consumer Society in America. Bristol: Intellect, 2013. Web. <https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1114559>.
Gerald Zaltman and Lindsay H. Zaltman. Marketing Metaphoria. Harvard Business School Press. Web. <https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=5181930>.
Gillespie, Marie, Jason Toynbee, and Open University. DA204 Understanding media. Analysing Media Texts. Maidenhead: Open University Press, 2006. Print.
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Gountas, John. ‘Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers20082Gerald Zaltman and Lindsay Zaltman. . Boston, MA: Harvard Business 2008. 272 Pp., ISBN: 978‐1‐4221‐2115‐3 US $ 29.95’. Journal of Consumer Marketing 25.7 (2008): 482–483. Web.
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---. Marketing: A Critical Introduction. 1st ed. London: SAGE Publications, 2009. Web. <http://ebookcentral.proquest.com/lib/leicester/detail.action?docID=689449>.
Hansen, Flemming, and Sverre Riis Christensen. Emotions, Advertising and Consumer Choice. 1st ed. [Denmark]: Copenhagen Business School Press, 2007. Print.
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Hill, Ronald P., and Nora Moran. ‘Social Marketing Meets Interactive Media’. International Journal of Advertising 30.5 (2011): 815–838. Web.
Iain MacRury. Advertising. Routledge, 1998. Web. <https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=182217&query=>.
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Jerome D. Williams, , Wei-Na Lee, , and Curtis P. Haugtvedt. Diversity in Advertising : Broadening the Scope of Research Directions. Taylor & Francis Group, 2004. Web. <https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=1138258&query=>.
Jonathan Hardy, Iain Macrury, Helen Powell. The Advertising Handbook: 4th Edition (e-Book) - Routledge. Routledge, 2018. Web. <https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=5313034>.
Jones, Owen. Chavs: The Demonization of the Working Class. Third edition. London: Verso, 2020. Web. <https://www.vlebooks.com/product/openreader?id=LeicesterU&accId=8981756&isbn=9781781683989>.
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Judith Wardle. Developing Advertising with Qualitative Market Research : Developing Advertising with Qualitative Market Research. SAGE Publications, 2002. Web. <https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=343974&query=>.
Kellner, Douglas, Douglas M. Kellner, and Kellner D Staff. Media Culture: Cultural Studies, Identity, and Politics between the Modern and the Postmodern. London: Routledge, 1995. Print.
Kelly, Aidan, Katrina Lawlor, and Stephanie O’Donohoe. ‘Encoding Advertisements: The Creative Perspective’. Journal of Marketing Management 21.5–6 (2005): 505–528. Web.
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Leiss, William et al. Social Communication in Advertising: Consumption in the Mediated Marketplace. 3rd. ed. Hoboken: Taylor and Francis, 2013. Web. <https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1138612>.
---. Social Communication in Advertising: Consumption in the Mediated Marketplace. 3rd. ed. Hoboken: Taylor and Francis, 2013. Web. <https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1138612>.
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Lombard, Matthew, and Jennifer Snyder-Duch. ‘Interactive Advertising and Presence’. Journal of Interactive Advertising 1.2 (2001): 56–65. Web.
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Matthew P. McAllister , and Emily West. The Routledge Companion to Advertising and Promotional Culture. Routledge, 2013. Web. <https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=1125172&query=>.
McAllister, Matthew P., and Emily West. The Routledge Companion to Advertising and Promotional Culture. London: Taylor & Francis Group, 2013. Web. <https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172>.
---. The Routledge Companion to Advertising and Promotional Culture. London: Taylor & Francis Group, 2013. Web. <https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172>.
---. The Routledge Companion to Advertising and Promotional Culture. London: Taylor & Francis Group, 2013. Web. <https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172>.
---. The Routledge Companion to Advertising and Promotional Culture. London: Taylor & Francis Group, 2013. Web. <https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172>.
---. The Routledge Companion to Advertising and Promotional Culture. London: Taylor & Francis Group, 2013. Web. <https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172>.
---. The Routledge Companion to Advertising and Promotional Culture. London: Taylor & Francis Group, 2013. Web. <https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172>.
---. The Routledge Companion to Advertising and Promotional Culture. London: Taylor & Francis Group, 2013. Web. <https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172>.
---. The Routledge Companion to Advertising and Promotional Culture. London: Taylor & Francis Group, 2013. Web. <https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172>.
McStay, Andrew. Creativity and Advertising: Affect, Events and Process. Florence: Taylor and Francis, 2013. Web. <https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1221453>.
---. Creativity and Advertising: Affect, Events and Process. Florence: Taylor and Francis, 2013. Web. <https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1221453>.
---. Digital Advertising. Basingstoke: Palgrave Macmillan, 2010. Print.
Michael O’Shaughnessy. ‘Promoting “Emotion”: Feelings, Film Studies and Teaching or Understanding Films; Understanding Ourselves’. Metro Media and Education 97 (1994): 44–48. Print.
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Ritson, Mark, and Richard Elliott. ‘The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences’. Journal of Consumer Research 26.3 (1999): 260–277. Web.
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