1.
Leiss W, Kline S, Jhally S, Botterill J. Social Communication in Advertising: Consumption in the Mediated Marketplace. 3rd. ed. Taylor and Francis; 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1138612
2.
Fowles J. Advertising and Popular Culture. Vol 5. Sage Publications; 1996.
3.
Hackley CE. Advertising and Promotion: Communicating Brands. Sage; 2005.
4.
McStay A. Digital Advertising. Palgrave Macmillan; 2010.
5.
Goldman R. Reading Ads Socially. Routledge; 1992.
6.
Syndetic Solutions - Table of Contents for ISBN Number 9780415577113. https://syndetics.com/index.aspx?isbn=9780415577113/TOC.HTML&client=leicester&type=rn12
7.
Iain MacRury. Advertising. Routledge; 1998. https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=182217&query=
8.
Gabriel R. Why I Buy: Self, Taste, and Consumer Society in America. Intellect; 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1114559
9.
Danesi M. Brands. Routledge; 2006.
10.
Syndetic Solutions - Table of Contents for ISBN Number 9781118721391. https://syndetics.com/index.aspx?isbn=9781118721391/TOC.HTML&client=leicester&type=rn12
11.
Long P, Wall T. Media Studies: Texts, Production, Context. 2nd ed. Pearson; 2012.
12.
Bignell J. Media Semiotics: An Introduction. 2nd ed. Manchester University Press; 2002.
13.
Bignell J. Media Semiotics: An Introduction. 2nd ed. Manchester University Press; 2002.
14.
Gillespie M, Toynbee J, Open University. DA204 Understanding media. Analysing Media Texts. Open University Press; 2006.
15.
Hegarty J. Hegarty on Advertising: Turning Intelligence into Magic. Revised&expanded [edition]. Thames & Hudson; 2017.
16.
Amazon.co.uk: Buying Choices: Creating Value: The Theory and Practice of Marketing Semiotics Research. https://www.amazon.co.uk/gp/offer-listing/0199657270/ref=sr_1_4_olp?s=books&ie=UTF8&qid=1543582252&sr=1-4&keywords=semiotics+marketing
17.
Turow J, McAllister MP. The Advertising and Consumer Culture Reader. Routledge; 2009.
18.
McAllister MP, West E. The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group; 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
19.
Belk RW, Ger G, Askegaard S. The Fire of Desire: A Multisited Inquiry into Consumer Passion. Journal of Consumer Research. 2003;30(3):326-351. doi:10.1086/378613
20.
Turow J, McAllister MP. The Advertising and Consumer Culture Reader. Routledge; 2009.
21.
McAllister MP, West E. The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group; 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
22.
McAllister MP, West E. The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group; 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
23.
Fletcher W. Powers of Persuasion: The inside Story of British Advertising : 1951-2000. Oxford University Press; 2008. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=430843
24.
Rodgers S, Thorson E. Advertising Theory. Routledge; 2012. http://www.vlebooks.com/vleweb/product/openreader?id=LeicesterU&isbn=9780203149546
25.
KITCHEN PJ, BRIGNELL J, LI T, JONES GS. The Emergence of IMC: A Theoretical Perspective. Journal of Advertising Research. 2004;44(1):19-30. doi:10.1017/S0021849904040048
26.
Scholten M. Lost and found: The information-processing model of advertising effectiveness. Journal of Business Research. 1996;37(2):97-104. doi:10.1016/0148-2963(96)00058-6
27.
Aitken R, Gray B, Lawson R. Advertising effectiveness from a consumer perspective. International Journal of Advertising. 2008;27(2):279-297. doi:10.1080/02650487.2008.11073055
28.
Rodgers S, Thorson E. The Interactive Advertising Model. Journal of Interactive Advertising. 2000;1(1):41-60. doi:10.1080/15252019.2000.10722043
29.
Rodgers S, Thorson E. Advertising Theory. Routledge; 2012. http://www.vlebooks.com/vleweb/product/openreader?id=LeicesterU&isbn=9780203149546
30.
Fern L. Johnson. Imaging in Advertising : Verbal and Visual Codes of Commerce. Routledge; 2007. https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=995622&query=
31.
Leiss W, Kline S, Jhally S, Botterill J. Social Communication in Advertising: Consumption in the Mediated Marketplace. 3rd. ed. Taylor and Francis; 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1138612
32.
Killing Us Softly | Kanopy. https://le.kanopy.com/video/killing-us-softly
33.
Leiss W, Kline S, Jhally S, Botterill J. Social Communication in Advertising: Consumption in the Mediated Marketplace. 3rd. ed. Taylor and Francis; 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1138612
34.
Featherstone M. Body, Image and Affect in Consumer Culture. Body & Society. 2010;16(1):193-221. doi:10.1177/1357034X09354357
35.
Featherstone M. The Body in Consumer Culture. Theory, Culture & Society. 1982;1(2):18-33. doi:10.1177/026327648200100203
36.
Bordwell D, Thompson K, Smith J. Chapter 4 The Shot: Mise-en-scene. In: Film Art: An Introduction. Eleventh edition. McGraw-Hill Education; 2017:112-159. http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780077188917
37.
Edwards JP. The impact of new technology on consumer behaviour. Admap. (458). https://www.warc.com/content/article/admap/the_impact_of_new_technology_on_consumer_behaviour/79907
38.
Killing Us Softly | Kanopy. https://le.kanopy.com/video/killing-us-softly
39.
Matthew P. McAllister , and  Emily West. The Routledge Companion to Advertising and Promotional Culture. Routledge; 2013. https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=1125172&query=
40.
Turow J, McAllister MP. The Advertising and Consumer Culture Reader. Routledge; 2009.
41.
Bignell J. Media Semiotics: An Introduction. 2nd ed. Manchester University Press; 2002.
42.
Featherstone M. Lifestyle and Consumer Culture. Theory, Culture & Society. 1987;4(1):55-70. doi:10.1177/026327687004001003
43.
Featherstone M. Consumer Culture and Postmodernism. 2nd ed. SAGE Publications; 2007. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=420926
44.
1467-8675.12060. https://onlinelibrary-wiley-com.ezproxy3.lib.le.ac.uk/doi/pdf/10.1111/1467-8675.12060
45.
Kelly A, Lawlor K, O’Donohoe S. Encoding Advertisements: The Creative Perspective. Journal of Marketing Management. 2005;21(5-6):505-528. doi:10.1362/0267257054307390
46.
Gupta S, Foroudi MM, Väätänen J, Gupta S, Tiu Wright L. Nations as brands: Cinema’s place in the branding role. Journal of Business Research. Published online February 2018. doi:10.1016/j.jbusres.2018.02.017
47.
Danesi M. Brands. Routledge; 2006.
48.
Benwell B. Masculinity and Men’s Lifestyle Magazines. Blackwell/Sociological Review; 2003.
49.
Hearn A. `Meat, Mask, Burden`. Journal of Consumer Culture. 2008;8(2):197-217. doi:10.1177/1469540508090086
50.
Kellner D, Kellner DM, Kellner D Staff. Media Culture: Cultural Studies, Identity, and Politics between the Modern and the Postmodern. Routledge; 1995.
51.
Carroll A. Brand communications in fashion categories using celebrity endorsement. Journal of Brand Management. 2009;17(2):146-158. doi:10.1057/bm.2008.42
52.
Jonathan Hardy, Iain Macrury, Helen Powell. The Advertising Handbook: 4th Edition (e-Book) - Routledge. Routledge; 2018. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=5313034
53.
Turow J, McAllister MP. The Advertising and Consumer Culture Reader. Routledge; 2009.
54.
Souls of Black Girls | Kanopy. https://le.kanopy.com/video/souls-black-girls
55.
Turow J, McAllister MP. The Advertising and Consumer Culture Reader. Routledge; 2009.
56.
Zhihong Gao. Harmonious regional advertising regulation? A comparative examination of government advertising regulation in China, Hong Kong, and Taiwan. Journal of Advertising. http://go.galegroup.com/ps/retrieve.do?tabID=T002&resultListType=RESULT_LIST&searchResultsType=SingleTab&searchType=AdvancedSearchForm&currentPosition=1&docId=GALE%7CA137861181&docType=Article&sort=RELEVANCE&contentSegment=&prodId=EAIM&contentSet=GALE%7CA137861181&searchId=R1&userGroupName=leicester&inPS=true
57.
Barbara B. Stern,George M. Zinkhan,Morris B. Holbrook. The netvertising image: Netvertising Image Communication Model (NICM) and construct definition. Journal of Advertising. http://go.galegroup.com.ezproxy3.lib.le.ac.uk/ps/retrieve.do?tabID=T002&resultListType=RESULT_LIST&searchResultsType=SingleTab&searchType=AdvancedSearchForm&currentPosition=1&docId=GALE%7CA94145249&docType=Article&sort=RELEVANCE&contentSegment=&prodId=EAIM&contentSet=GALE%7CA94145249&searchId=R4&userGroupName=leicester&inPS=true
58.
Pardun CJ, Pardun CJ. Advertising and Society: An Introduction. 2nd ed. Wiley Blackwell; 2014. http://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1245112
59.
Ogilvy D. Confessions of an Advertising Man. [Rev. ed.]. Southbank Pub; 2011.
60.
Durham MG, Kellner D. Media and Cultural Studies: Keyworks. Vol 2. Rev. ed. Blackwell; 2006. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=239901
61.
McAllister MP, West E. The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group; 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
62.
McAllister MP, West E. The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group; 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
63.
McAllister MP, West E. The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group; 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
64.
Hackley CE. Marketing: A Critical Introduction. 1st ed. SAGE Publications; 2009. http://ebookcentral.proquest.com/lib/leicester/detail.action?docID=689449
65.
McStay A. Creativity and Advertising: Affect, Events and Process. Taylor and Francis; 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1221453
66.
Whitehouse-Hart J, Taylor D. Branding The Agency Emotionally. Journal of Psychosocial Studies. Published 2012. http://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0ahUKEwiNtfOTmLXSAhXMDcAKHczzATIQFggyMAA&url=http%3A%2F%2Fwww2.uwe.ac.uk%2Fservices%2FMarketing%2Fresearch%2Fpdf%2FJournal%2520for%2520Psychosocial%2520Studies%2FJoWhitehouseHartDianeTaylorBrandingtheAgency.pdf&usg=AFQjCNHDzi0sOlJAXWH_c1mbtyw-TG_nIA&sig2=UdvMgUIgpfdeDNiaK7euPA&bvm=bv.148441817,d.d24
67.
Whitehouse-Hart J, SpringerLink (Online service). Psychosocial Explorations of Film and Television Viewing: Ordinary Audience. Palgrave Macmillan UK; 2014. http://dx.doi.org/10.1057/9781137465146
68.
Featherstone M. The Body in Consumer Culture. Theory, Culture & Society. 1982;1(2):18-33. doi:10.1177/026327648200100203
69.
Bourdiue P. The forms of Capital. In: Handbook of Theory and Research for Socilogy of Education. Greenwood press; 1986.
70.
Savage M. Social Class in the 21st Century. Vol A Pelican introduction. Pelican, an imprint of Penguin Books; 2015.
71.
McAllister MP, West E. The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group; 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
72.
Turow J, McAllister MP. The Advertising and Consumer Culture Reader. Routledge; 2009.
73.
Gabriel R. Why I Buy: Self, Taste, and Consumer Society in America. Intellect; 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1114559
74.
Desmond J. Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness. Palgrave Macmillan; 2012. https://login.ezproxy3.lib.le.ac.uk/login?qurl=http://www.palgraveconnect.com/doifinder/10.1057/9781137289087
75.
Gerald Zaltman, Lindsay H. Zaltman. Marketing Metaphoria. Harvard Business School Press https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=5181930
76.
Desmond J. Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness. Palgrave Macmillan; 2012. http://ezproxy.lib.le.ac.uk/login?url=http://www.palgraveconnect.com/doifinder/10.1057/9781137289087
77.
Mansfield N. Subjectivity: Theories of the Self from Freud to Haraway. New York University Press; 2000. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=286495
78.
Bignell J. Media Semiotics: An Introduction. 2nd ed. Manchester University Press; 2002.
79.
Berger AA. Ads, Fads, and Consumer Culture: Advertising’s Impact on American Character and Society. Fifth edition. Rowman & Littlefield Publishers; 2015. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1938442
80.
Long P, Wall T. Media Studies: Texts, Production, Context. 2nd ed. Pearson; 2012.
81.
Jerome D. Williams, ,  Wei-Na Lee, , and  Curtis P. Haugtvedt. Diversity in Advertising : Broadening the Scope of Research Directions. Taylor & Francis Group; 2004. https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=1138258&query=
82.
Chambers T. Audience evolution: New technologies and the transformation of media audiences. Journal of Communication. 2011;61(4):E1-E4. doi:10.1111/j.1460-2466.2011.01572.x
83.
Goldman R. Reading Ads Socially. Routledge; 1992.
84.
McStay A. Creativity and Advertising: Affect, Events and Process. Taylor and Francis; 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1221453
85.
Volume 6, Issue 1, April 2012 – The Association for Psychosocial Studies. http://www.psychosocial-studies-association.org/volume-6-issue-1-april-2012/
86.
Hansen F, Christensen SR. Emotions, Advertising and Consumer Choice. 1st ed. Copenhagen Business School Press; 2007.
87.
Vestergaard T, Schrøder K. The Language of Advertising. Vol 9. Blackwell; 1985.
88.
Lury C. Brands: The Logos of the Global Economy. Routledge; 2004. http://ezproxy.lib.le.ac.uk/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=105928
89.
Gountas J. Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers20082Gerald Zaltman and Lindsay Zaltman.                              . Boston, MA: Harvard Business 2008. 272 pp., ISBN: 978‐1‐4221‐2115‐3 US $ 29.95. Journal of Consumer Marketing. 2008;25(7):482-483. doi:10.1108/07363760810915707
90.
Herbert Marcuse 1898-1979. One Dimensional Man. Sphere Books; 1968.
91.
Judith Wardle. Developing Advertising with Qualitative Market Research : Developing Advertising with Qualitative Market Research. SAGE Publications; 2002. https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=343974&query=
92.
Jones O. Chavs: The Demonization of the Working Class. Third edition. Verso; 2020. https://www.vlebooks.com/product/openreader?id=LeicesterU&accId=8981756&isbn=9781781683989
93.
Ross K, Nightingale V. Media and Audiences: New Perspectives. Open University Press; 2003.
94.
Hackley CE. Marketing: A Critical Introduction. 1st ed. SAGE Publications; 2009. http://ebookcentral.proquest.com/lib/leicester/detail.action?docID=689449
95.
Iain MacRury. Advertising. Routledge; 1998. https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=182217&query=
96.
Ritson M, Elliott R. The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences. Journal of Consumer Research. 1999;26(3):260-277. doi:10.1086/209562
97.
Journal of Advertising. http://go.galegroup.com.ezproxy4.lib.le.ac.uk/ps/i.do?ty=as&v=2.1&u=leicester&it=DIourl&s=RELEVANCE&p=EAIM&qt=TI%7E%22Advertising%27s+New+Audiences%22%7E%7ESP%7E81%7E%7EIU%7E3%7E%7ESN%7E0091-3367%7E%7EVO%7E39&lm=DA%7E120100000&sw=w
98.
Vestergaard T, Schrøder K. The Language of Advertising. Vol 9. Blackwell; 1985.
99.
Moor L, Lury C. Price and the person: markets, discrimination, and personhood. Journal of Cultural Economy. 2018;11(6):501-513. doi:10.1080/17530350.2018.1481878
100.
Moor L, Lury C. MAKING AND MEASURING VALUE. Journal of Cultural Economy. 2011;4(4):439-454. doi:10.1080/17530350.2011.609708
101.
Michael O’Shaughnessy. Promoting ‘emotion’: Feelings, film studies and teaching or understanding films; understanding ourselves. Metro Media and Education. 1994;97:44-48.
102.
McAllister MP, West E. The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group; 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
103.
Sinclair J. Globalization and the advertising industry in China. Chinese Journal of Communication. 2008;1(1):77-90. doi:10.1080/17544750701861947
104.
Sinclair J. Advertising, the Media and Globalisation: A World in Motion. Taylor and Francis; 2012. http://ebookcentral.proquest.com/lib/leicester/detail.action?docID=981903
105.
Mooij MK de. Advertising Worldwide. 2nd ed. Prentice Hall; 1994.
106.
de Mooij M. Global Marketing and Advertising: Understanding Cultural Paradoxes. 5th ed. SAGE Publications Inc; 2018.
107.
Lury C. Consumer Culture. 2nd ed. Polity; 2011.
108.
Turow J, McAllister MP. The Advertising and Consumer Culture Reader. Routledge; 2009.
109.
Turow J, McAllister MP. The Advertising and Consumer Culture Reader. Routledge; 2009.
110.
Lombard M, Snyder-Duch J. Interactive Advertising and Presence. Journal of Interactive Advertising. 2001;1(2):56-65. doi:10.1080/15252019.2001.10722051
111.
Hill RP, Moran N. Social marketing meets interactive media. International Journal of Advertising. 2011;30(5):815-838. doi:10.2501/IJA-30-5-815-838
112.
Beatrix Cleff E. Privacy Issues in Mobile Advertising. International Review of Law, Computers & Technology. 2007;21(3):225-236. doi:10.1080/13600860701701421