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Beatrix Cleff, E. (2007). Privacy Issues in Mobile Advertising. International Review of Law, Computers & Technology, 21(3), 225–236. https://doi.org/10.1080/13600860701701421
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Bignell, J. (2002a). Media semiotics: an introduction (2nd ed). Manchester University Press.
Bignell, J. (2002b). Media semiotics: an introduction (2nd ed). Manchester University Press.
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Desmond, J. (2012b). Psychoanalytic accounts of consuming desire: Hearts of darkness. Palgrave Macmillan. http://ezproxy.lib.le.ac.uk/login?url=http://www.palgraveconnect.com/doifinder/10.1057/9781137289087
Durham, M. G., & Kellner, D. (2006). Media and cultural studies: keyworks (Rev. ed, Vol. 2). Blackwell. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=239901
Edwards, J. P. (n.d.). The impact of new technology on consumer behaviour. Admap, 458. https://www.warc.com/content/article/admap/the_impact_of_new_technology_on_consumer_behaviour/79907
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Featherstone, M. (2007). Consumer Culture and Postmodernism (2nd ed). SAGE Publications. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=420926
Featherstone, M. (2010). Body, Image and Affect in Consumer Culture. Body & Society, 16(1), 193–221. https://doi.org/10.1177/1357034X09354357
Fern L. Johnson. (2007). Imaging in Advertising : Verbal and Visual Codes of Commerce. Routledge. https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=995622&query=
Fletcher, W. (2008). Powers of persuasion: the inside story of British advertising : 1951-2000. Oxford University Press. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=430843
Fowles, J. (1996). Advertising and popular culture (Vol. 5). Sage Publications.
Gabriel, R. (2013a). Why I buy: self, taste, and consumer society in America. Intellect. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1114559
Gabriel, R. (2013b). Why I buy: self, taste, and consumer society in America. Intellect. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1114559
Gerald Zaltman & Lindsay H. Zaltman. (n.d.). Marketing Metaphoria. Harvard Business School Press. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=5181930
Gillespie, M., Toynbee, J., & Open University. DA204 Understanding media. (2006). Analysing media texts. Open University Press.
Goldman, R. (1992a). Reading ads socially. Routledge.
Goldman, R. (1992b). Reading ads socially. Routledge.
Gountas, J. (2008). Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers20082Gerald Zaltman and Lindsay Zaltman. . Boston, MA: Harvard Business 2008. 272 pp., ISBN: 978‐1‐4221‐2115‐3 US $ 29.95. Journal of Consumer Marketing, 25(7), 482–483. https://doi.org/10.1108/07363760810915707
Gupta, S., Foroudi, M. M., Väätänen, J., Gupta, S., & Tiu Wright, L. (2018). Nations as brands: Cinema’s place in the branding role. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2018.02.017
Hackley, C. E. (2005). Advertising and promotion: communicating brands. Sage.
Hackley, C. E. (2009a). Marketing: A Critical Introduction (1st ed). SAGE Publications. http://ebookcentral.proquest.com/lib/leicester/detail.action?docID=689449
Hackley, C. E. (2009b). Marketing: A Critical Introduction (1st ed). SAGE Publications. http://ebookcentral.proquest.com/lib/leicester/detail.action?docID=689449
Hansen, F., & Christensen, S. R. (2007). Emotions, advertising and consumer choice (1st ed). Copenhagen Business School Press.
Hearn, A. (2008). `Meat, Mask, Burden`. Journal of Consumer Culture, 8(2), 197–217. https://doi.org/10.1177/1469540508090086
Hegarty, J. (2017). Hegarty on advertising: turning intelligence into magic (Revised&expanded [edition]). Thames & Hudson.
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Iain MacRury. (1998a). Advertising. Routledge. https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=182217&query=
Iain MacRury. (1998b). Advertising. Routledge. https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=182217&query=
Jerome D. Williams, , Wei-Na Lee, , and Curtis P. Haugtvedt. (2004). Diversity in Advertising : Broadening the Scope of Research Directions. Taylor & Francis Group. https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=1138258&query=
Jonathan Hardy, Iain Macrury, Helen Powell. (2018). The Advertising Handbook: 4th Edition (e-Book) - Routledge. Routledge. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=5313034
Jones, O. (2020). Chavs: the demonization of the working class (Third edition). Verso. https://www.vlebooks.com/product/openreader?id=LeicesterU&accId=8981756&isbn=9781781683989
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Judith Wardle. (2002). Developing Advertising with Qualitative Market Research : Developing Advertising with Qualitative Market Research. SAGE Publications. https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=343974&query=
Kellner, D., Kellner, D. M., & Kellner D Staff. (1995). Media culture: cultural studies, identity, and politics between the modern and the postmodern. Routledge.
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Killing Us Softly | Kanopy. (n.d.-a). https://le.kanopy.com/video/killing-us-softly
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KITCHEN, P. J., BRIGNELL, J., LI, T., & JONES, G. S. (2004). The Emergence of IMC: A Theoretical Perspective. Journal of Advertising Research, 44(1), 19–30. https://doi.org/10.1017/S0021849904040048
Leiss, W., Kline, S., Jhally, S., & Botterill, J. (2013a). Social communication in advertising: consumption in the mediated marketplace (3rd. ed). Taylor and Francis. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1138612
Leiss, W., Kline, S., Jhally, S., & Botterill, J. (2013b). Social communication in advertising: consumption in the mediated marketplace (3rd. ed). Taylor and Francis. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1138612
Leiss, W., Kline, S., Jhally, S., & Botterill, J. (2013c). Social communication in advertising: consumption in the mediated marketplace (3rd. ed). Taylor and Francis. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1138612
Lombard, M., & Snyder-Duch, J. (2001). Interactive Advertising and Presence. Journal of Interactive Advertising, 1(2), 56–65. https://doi.org/10.1080/15252019.2001.10722051
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Lury, C. (2011). Consumer culture (2nd ed). Polity.
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Matthew P. McAllister , and Emily West. (2013). The Routledge Companion to Advertising and Promotional Culture. Routledge. https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=1125172&query=
McAllister, M. P., & West, E. (2013a). The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
McAllister, M. P., & West, E. (2013b). The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
McAllister, M. P., & West, E. (2013c). The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
McAllister, M. P., & West, E. (2013d). The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
McAllister, M. P., & West, E. (2013e). The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
McAllister, M. P., & West, E. (2013f). The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
McAllister, M. P., & West, E. (2013g). The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
McAllister, M. P., & West, E. (2013h). The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
McStay, A. (2010). Digital advertising. Palgrave Macmillan.
McStay, A. (2013a). Creativity and Advertising: Affect, Events and Process. Taylor and Francis. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1221453
McStay, A. (2013b). Creativity and Advertising: Affect, Events and Process. Taylor and Francis. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1221453
Michael O’Shaughnessy. (1994). Promoting ‘emotion’: Feelings, film studies and teaching or understanding films; understanding ourselves. Metro Media and Education, 97, 44–48.
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Ritson, M., & Elliott, R. (1999). The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences. Journal of Consumer Research, 26(3), 260–277. https://doi.org/10.1086/209562
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Souls of Black Girls | Kanopy. (n.d.). https://le.kanopy.com/video/souls-black-girls
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