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Leiss W, Kline S, Jhally S, et al. Social communication in advertising: consumption in the mediated marketplace. 3rd. ed. Hoboken: : Taylor and Francis 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1138612
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Fowles J. Advertising and popular culture. Thousand Oaks, Calif: : Sage Publications 1996.
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Hackley CE. Advertising and promotion: communicating brands. London: : Sage 2005.
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McStay A. Digital advertising. Basingstoke: : Palgrave Macmillan 2010.
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Goldman R. Reading ads socially. London: : Routledge 1992.
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Syndetic Solutions - Table of Contents for ISBN Number 9780415577113. https://syndetics.com/index.aspx?isbn=9780415577113/TOC.HTML&client=leicester&type=rn12
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Iain MacRury. Advertising. Routledge 1998. https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=182217&query=
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Gabriel R. Why I buy: self, taste, and consumer society in America. Bristol: : Intellect 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1114559
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Danesi M. Brands. New York: : Routledge 2006.
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Syndetic Solutions - Table of Contents for ISBN Number 9781118721391. https://syndetics.com/index.aspx?isbn=9781118721391/TOC.HTML&client=leicester&type=rn12
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Long P, Wall T. Media studies: texts, production, context. 2nd ed. Harlow: : Pearson 2012.
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Bignell J. Media semiotics: an introduction. 2nd ed. Manchester: : Manchester University Press 2002.
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Bignell J. Media semiotics: an introduction. 2nd ed. Manchester: : Manchester University Press 2002.
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Gillespie M, Toynbee J, Open University. DA204 Understanding media. Analysing media texts. Maidenhead: : Open University Press 2006.
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Hegarty J. Hegarty on advertising: turning intelligence into magic. Revised&expanded [edition]. London: : Thames & Hudson 2017.
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Amazon.co.uk: Buying Choices: Creating Value: The Theory and Practice of Marketing Semiotics Research. https://www.amazon.co.uk/gp/offer-listing/0199657270/ref=sr_1_4_olp?s=books&ie=UTF8&qid=1543582252&sr=1-4&keywords=semiotics+marketing
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Turow J, McAllister MP. The advertising and consumer culture reader. New York: : Routledge 2009.
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McAllister MP, West E. The Routledge Companion to Advertising and Promotional Culture. London: : Taylor & Francis Group 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
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Belk RW, Ger G, Askegaard S. The Fire of Desire: A Multisited Inquiry into Consumer Passion. Journal of Consumer Research 2003;30:326–51. doi:10.1086/378613
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Turow J, McAllister MP. The advertising and consumer culture reader. New York: : Routledge 2009.
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McAllister MP, West E. The Routledge Companion to Advertising and Promotional Culture. London: : Taylor & Francis Group 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
22
McAllister MP, West E. The Routledge Companion to Advertising and Promotional Culture. London: : Taylor & Francis Group 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
23
Fletcher W. Powers of persuasion: the inside story of British advertising : 1951-2000. Oxford: : Oxford University Press 2008. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=430843
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Rodgers S, Thorson E. Advertising theory. New York: : Routledge 2012. http://www.vlebooks.com/vleweb/product/openreader?id=LeicesterU&isbn=9780203149546
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Rodgers S, Thorson E. Advertising theory. New York: : Routledge 2012. http://www.vlebooks.com/vleweb/product/openreader?id=LeicesterU&isbn=9780203149546
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Fern L. Johnson. Imaging in Advertising : Verbal and Visual Codes of Commerce. Routledge 2007. https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=995622&query=
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Leiss W, Kline S, Jhally S, et al. Social communication in advertising: consumption in the mediated marketplace. 3rd. ed. Hoboken: : Taylor and Francis 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1138612
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Killing Us Softly | Kanopy. https://le.kanopy.com/video/killing-us-softly
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Leiss W, Kline S, Jhally S, et al. Social communication in advertising: consumption in the mediated marketplace. 3rd. ed. Hoboken: : Taylor and Francis 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1138612
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Featherstone M. Body, Image and Affect in Consumer Culture. Body & Society 2010;16:193–221. doi:10.1177/1357034X09354357
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Featherstone M. The Body in Consumer Culture. Theory, Culture & Society 1982;1:18–33. doi:10.1177/026327648200100203
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Edwards JP. The impact of new technology on consumer behaviour. Admaphttps://www.warc.com/content/article/admap/the_impact_of_new_technology_on_consumer_behaviour/79907
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Killing Us Softly | Kanopy. https://le.kanopy.com/video/killing-us-softly
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Matthew P. McAllister , and Emily West. The Routledge Companion to Advertising and Promotional Culture. Routledge 2013. https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=1125172&query=
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Turow J, McAllister MP. The advertising and consumer culture reader. New York: : Routledge 2009.
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Bignell J. Media semiotics: an introduction. 2nd ed. Manchester: : Manchester University Press 2002.
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Featherstone M. Consumer Culture and Postmodernism. 2nd ed. London: : SAGE Publications 2007. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=420926
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Kelly A, Lawlor K, O’Donohoe S. Encoding Advertisements: The Creative Perspective. Journal of Marketing Management 2005;21:505–28. doi:10.1362/0267257054307390
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Danesi M. Brands. New York: : Routledge 2006.
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Jonathan Hardy, Iain Macrury, Helen Powell. The Advertising Handbook: 4th Edition (e-Book) - Routledge. Routledge 2018. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=5313034
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Turow J, McAllister MP. The advertising and consumer culture reader. New York: : Routledge 2009.
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Souls of Black Girls | Kanopy. https://le.kanopy.com/video/souls-black-girls
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Turow J, McAllister MP. The advertising and consumer culture reader. New York: : Routledge 2009.
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Zhihong Gao. Harmonious regional advertising regulation? A comparative examination of government advertising regulation in China, Hong Kong, and Taiwan. Journal of Advertisinghttp://go.galegroup.com/ps/retrieve.do?tabID=T002&resultListType=RESULT_LIST&searchResultsType=SingleTab&searchType=AdvancedSearchForm&currentPosition=1&docId=GALE%7CA137861181&docType=Article&sort=RELEVANCE&contentSegment=&prodId=EAIM&contentSet=GALE%7CA137861181&searchId=R1&userGroupName=leicester&inPS=true
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Barbara B. Stern,George M. Zinkhan,Morris B. Holbrook. The netvertising image: Netvertising Image Communication Model (NICM) and construct definition. Journal of Advertisinghttp://go.galegroup.com.ezproxy3.lib.le.ac.uk/ps/retrieve.do?tabID=T002&resultListType=RESULT_LIST&searchResultsType=SingleTab&searchType=AdvancedSearchForm&currentPosition=1&docId=GALE%7CA94145249&docType=Article&sort=RELEVANCE&contentSegment=&prodId=EAIM&contentSet=GALE%7CA94145249&searchId=R4&userGroupName=leicester&inPS=true
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Pardun CJ, Pardun CJ. Advertising and society: an introduction. 2nd ed. Chichester, West Sussex: : Wiley Blackwell 2014. http://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1245112
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Ogilvy D. Confessions of an advertising man. [Rev. ed.]. Harpenden, Herts, [UK]: : Southbank Pub 2011.
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Durham MG, Kellner D. Media and cultural studies: keyworks. Rev. ed. Malden, MA: : Blackwell 2006. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=239901
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McAllister MP, West E. The Routledge Companion to Advertising and Promotional Culture. London: : Taylor & Francis Group 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
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McAllister MP, West E. The Routledge Companion to Advertising and Promotional Culture. London: : Taylor & Francis Group 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
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McAllister MP, West E. The Routledge Companion to Advertising and Promotional Culture. London: : Taylor & Francis Group 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
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Hackley CE. Marketing: A Critical Introduction. 1st ed. London: : SAGE Publications 2009. http://ebookcentral.proquest.com/lib/leicester/detail.action?docID=689449
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McStay A. Creativity and Advertising: Affect, Events and Process. Florence: : Taylor and Francis 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1221453
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Whitehouse-Hart J, Taylor D. Branding The Agency Emotionally. Journal of Psychosocial Studies. 2012;six.http://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0ahUKEwiNtfOTmLXSAhXMDcAKHczzATIQFggyMAA&url=http%3A%2F%2Fwww2.uwe.ac.uk%2Fservices%2FMarketing%2Fresearch%2Fpdf%2FJournal%2520for%2520Psychosocial%2520Studies%2FJoWhitehouseHartDianeTaylorBrandingtheAgency.pdf&usg=AFQjCNHDzi0sOlJAXWH_c1mbtyw-TG_nIA&sig2=UdvMgUIgpfdeDNiaK7euPA&bvm=bv.148441817,d.d24
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Turow J, McAllister MP. The advertising and consumer culture reader. New York: : Routledge 2009.
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Gabriel R. Why I buy: self, taste, and consumer society in America. Bristol: : Intellect 2013. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1114559
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Desmond J. Psychoanalytic accounts of consuming desire: Hearts of darkness. Basingstoke: : Palgrave Macmillan 2012. https://login.ezproxy3.lib.le.ac.uk/login?qurl=http://www.palgraveconnect.com/doifinder/10.1057/9781137289087
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Gerald Zaltman, Lindsay H. Zaltman. Marketing Metaphoria. Harvard Business School Press https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=5181930
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Desmond J. Psychoanalytic accounts of consuming desire: Hearts of darkness. Basingstoke: : Palgrave Macmillan 2012. http://ezproxy.lib.le.ac.uk/login?url=http://www.palgraveconnect.com/doifinder/10.1057/9781137289087
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Mansfield N. Subjectivity: theories of the self from Freud to Haraway. New York: : New York University Press 2000. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=286495
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Bignell J. Media semiotics: an introduction. 2nd ed. Manchester: : Manchester University Press 2002.
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Berger AA. Ads, fads, and consumer culture: advertising’s impact on American character and society. Fifth edition. Lanham, Maryland: : Rowman & Littlefield Publishers 2015. https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1938442
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Long P, Wall T. Media studies: texts, production, context. 2nd ed. Harlow: : Pearson 2012.
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Jerome D. Williams, , Wei-Na Lee, , and Curtis P. Haugtvedt. Diversity in Advertising : Broadening the Scope of Research Directions. Taylor & Francis Group 2004. https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=1138258&query=
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Volume 6, Issue 1, April 2012 – The Association for Psychosocial Studies. http://www.psychosocial-studies-association.org/volume-6-issue-1-april-2012/
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Gountas J. Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers20082Gerald Zaltman and Lindsay Zaltman. . Boston, MA: Harvard Business 2008. 272 pp., ISBN: 978‐1‐4221‐2115‐3 US $ 29.95. Journal of Consumer Marketing 2008;25:482–3. doi:10.1108/07363760810915707
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Iain MacRury. Advertising. Routledge 1998. https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=182217&query=
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Sinclair J. Globalization and the advertising industry in China. Chinese Journal of Communication 2008;1:77–90. doi:10.1080/17544750701861947
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Sinclair J. Advertising, the Media and Globalisation: A World in Motion. Florence: : Taylor and Francis 2012. http://ebookcentral.proquest.com/lib/leicester/detail.action?docID=981903
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Mooij MK de. Advertising worldwide. 2nd ed. New York: : Prentice Hall 1994.
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de Mooij M. Global Marketing and Advertising: Understanding Cultural Paradoxes. 5th ed. Thousand Oaks: : SAGE Publications Inc 2018.
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