@article{Aitken_Gray_Lawson_2008, title={Advertising effectiveness from a consumer perspective}, volume={27}, DOI={10.1080/02650487.2008.11073055}, number={2}, journal={International Journal of Advertising}, author={Aitken, Robert and Gray, Brendan and Lawson, Robert}, year={2008}, month={Jan}, pages={279–297} }
@article{Barbara B. Stern,George M. Zinkhan,Morris B. Holbrook, title={The netvertising image: Netvertising Image Communication Model (NICM) and construct definition}, url={http://go.galegroup.com.ezproxy3.lib.le.ac.uk/ps/retrieve.do?tabID=T002&resultListType=RESULT_LIST&searchResultsType=SingleTab&searchType=AdvancedSearchForm&currentPosition=1&docId=GALE%7CA94145249&docType=Article&sort=RELEVANCE&contentSegment=&prodId=EAIM&contentSet=GALE%7CA94145249&searchId=R4&userGroupName=leicester&inPS=true}, journal={Journal of Advertising}, author={Barbara B. Stern,George M. Zinkhan,Morris B. Holbrook} }
@article{Beatrix Cleff_2007, title={Privacy Issues in Mobile Advertising}, volume={21}, DOI={10.1080/13600860701701421}, number={3}, journal={International Review of Law, Computers & Technology}, author={Beatrix Cleff, Evelyne}, year={2007}, month={Nov}, pages={225–236} }
@article{Belk_Ger_Askegaard_2003, title={The Fire of Desire: A Multisited Inquiry into Consumer Passion}, volume={30}, DOI={10.1086/378613}, number={3}, journal={Journal of Consumer Research}, author={Belk, Russell W. and Ger, Güliz and Askegaard, Søren}, year={2003}, month={Dec}, pages={326–351} }
@book{Benwell_2003, address={Oxford}, title={Masculinity and men’s lifestyle magazines}, publisher={Blackwell/Sociological Review}, author={Benwell, Bethan}, year={2003} }
@book{Berger_2015, address={Lanham, Maryland}, edition={Fifth edition}, title={Ads, fads, and consumer culture: advertising’s impact on American character and society}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1938442}, publisher={Rowman & Littlefield Publishers}, author={Berger, Arthur Asa}, year={2015} }
@book{Bignell_2002a, address={Manchester}, edition={2nd ed}, title={Media semiotics: an introduction}, publisher={Manchester University Press}, author={Bignell, Jonathan}, year={2002} }
@book{Bignell_2002b, address={Manchester}, edition={2nd ed}, title={Media semiotics: an introduction}, publisher={Manchester University Press}, author={Bignell, Jonathan}, year={2002} }
@book{Bignell_2002c, address={Manchester}, edition={2nd ed}, title={Media semiotics: an introduction}, publisher={Manchester University Press}, author={Bignell, Jonathan}, year={2002} }
@book{Bignell_2002d, address={Manchester}, edition={2nd ed}, title={Media semiotics: an introduction}, publisher={Manchester University Press}, author={Bignell, Jonathan}, year={2002} }
@inbook{Bordwell_Thompson_Smith_2017, address={New York, NY}, edition={Eleventh edition}, title={Chapter 4 The Shot: Mise-en-scene}, url={http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780077188917}, booktitle={Film art: an introduction}, publisher={McGraw-Hill Education}, author={Bordwell, David and Thompson, Kristin and Smith, Jeff}, year={2017}, pages={112–159} }
@inbook{Bourdiue_1986, title={The forms of Capital}, booktitle={Handbook of Theory and Research for Socilogy of Education}, publisher={Greenwood press}, author={Bourdiue, Pierre}, year={1986} }
@article{Carroll_2009, title={Brand communications in fashion categories using celebrity endorsement}, volume={17}, DOI={10.1057/bm.2008.42}, number={2}, journal={Journal of Brand Management}, author={Carroll, Angela}, year={2009}, month={Oct}, pages={146–158} }
@article{Chambers_2011, title={Audience evolution: New technologies and the transformation of media audiences}, volume={61}, DOI={10.1111/j.1460-2466.2011.01572.x}, number={4}, journal={Journal of Communication}, author={Chambers, Todd}, year={2011}, month={Aug}, pages={E1–E4} }
@book{Danesi_2006a, address={New York}, title={Brands}, publisher={Routledge}, author={Danesi, Marcel}, year={2006} }
@book{Danesi_2006b, address={New York}, title={Brands}, publisher={Routledge}, author={Danesi, Marcel}, year={2006} }
@book{Desmond_2012a, address={Basingstoke}, title={Psychoanalytic accounts of consuming desire: Hearts of darkness}, url={https://login.ezproxy3.lib.le.ac.uk/login?qurl=http://www.palgraveconnect.com/doifinder/10.1057/9781137289087}, publisher={Palgrave Macmillan}, author={Desmond, John}, year={2012} }
@book{Desmond_2012b, address={Basingstoke}, title={Psychoanalytic accounts of consuming desire: Hearts of darkness}, url={http://ezproxy.lib.le.ac.uk/login?url=http://www.palgraveconnect.com/doifinder/10.1057/9781137289087}, publisher={Palgrave Macmillan}, author={Desmond, John}, year={2012} }
@book{Durham_Kellner_2006, address={Malden, MA}, edition={Rev. ed}, title={Media and cultural studies: keyworks}, volume={2}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=239901}, publisher={Blackwell}, author={Durham, Meenakshi Gigi and Kellner, Douglas}, year={2006} }
@article{Edwards, title={The impact of new technology on consumer behaviour}, url={https://www.warc.com/content/article/admap/the_impact_of_new_technology_on_consumer_behaviour/79907}, number={458}, journal={Admap}, publisher={World Advertising Research Centre WARC}, author={Edwards, John Paul} }
@article{Featherstone_1982a, title={The Body in Consumer Culture}, volume={1}, DOI={10.1177/026327648200100203}, number={2}, journal={Theory, Culture & Society}, author={Featherstone, Mike}, year={1982}, month={Sep}, pages={18–33} }
@article{Featherstone_1982b, title={The Body in Consumer Culture}, volume={1}, DOI={10.1177/026327648200100203}, number={2}, journal={Theory, Culture & Society}, author={Featherstone, Mike}, year={1982}, month={Sep}, pages={18–33} }
@article{Featherstone_1987, title={Lifestyle and Consumer Culture}, volume={4}, DOI={10.1177/026327687004001003}, number={1}, journal={Theory, Culture & Society}, author={Featherstone, Mike}, year={1987}, month={Feb}, pages={55–70} }
@book{Featherstone_2007, address={London}, edition={2nd ed}, title={Consumer Culture and Postmodernism}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=420926}, publisher={SAGE Publications}, author={Featherstone, Mike}, year={2007} }
@article{Featherstone_2010, title={Body, Image and Affect in Consumer Culture}, volume={16}, DOI={10.1177/1357034X09354357}, number={1}, journal={Body & Society}, author={Featherstone, Mike}, year={2010}, month={Mar}, pages={193–221} }
@book{Fern L. Johnson_2007, title={Imaging in Advertising : Verbal and Visual Codes of Commerce}, url={https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=995622&query=}, publisher={Routledge}, author={Fern L. Johnson}, year={2007} }
@book{Fletcher_2008, address={Oxford}, title={Powers of persuasion: the inside story of British advertising : 1951-2000}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=430843}, publisher={Oxford University Press}, author={Fletcher, Winston}, year={2008} }
@book{Fowles_1996, address={Thousand Oaks, Calif}, title={Advertising and popular culture}, volume={5}, publisher={Sage Publications}, author={Fowles, Jib}, year={1996} }
@book{Gabriel_2013a, address={Bristol}, title={Why I buy: self, taste, and consumer society in America}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1114559}, publisher={Intellect}, author={Gabriel, Rami}, year={2013} }
@book{Gabriel_2013b, address={Bristol}, title={Why I buy: self, taste, and consumer society in America}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1114559}, publisher={Intellect}, author={Gabriel, Rami}, year={2013} }
@book{Gerald Zaltman_Lindsay H. Zaltman, title={Marketing Metaphoria}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=5181930}, publisher={Harvard Business School Press}, author={Gerald Zaltman and Lindsay H. Zaltman} }
@book{Gillespie_Toynbee_Open University. DA204 Understanding media_2006, address={Maidenhead}, title={Analysing media texts}, publisher={Open University Press}, author={Gillespie, Marie and Toynbee, Jason and Open University. DA204 Understanding media}, year={2006} }
@book{Goldman_1992a, address={London}, title={Reading ads socially}, publisher={Routledge}, author={Goldman, Robert}, year={1992} }
@book{Goldman_1992b, address={London}, title={Reading ads socially}, publisher={Routledge}, author={Goldman, Robert}, year={1992} }
@article{Gountas_2008, title={Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers20082Gerald Zaltman and Lindsay Zaltman.                              . Boston, MA: Harvard Business 2008. 272 pp., ISBN: 978‐1‐4221‐2115‐3 US $ 29.95}, volume={25}, DOI={10.1108/07363760810915707}, number={7}, journal={Journal of Consumer Marketing}, author={Gountas, John}, year={2008}, month={Oct}, pages={482–483} }
@article{Gupta_Foroudi_Väätänen_Gupta_Tiu Wright_2018, title={Nations as brands: Cinema’s place in the branding role}, DOI={10.1016/j.jbusres.2018.02.017}, journal={Journal of Business Research}, author={Gupta, Shashwat and Foroudi, Mohammad M. and Väätänen, Juha and Gupta, Suraksha and Tiu Wright, Len}, year={2018}, month={Feb} }
@book{Hackley_2005, address={London}, title={Advertising and promotion: communicating brands}, publisher={Sage}, author={Hackley, Christopher E.}, year={2005} }
@book{Hackley_2009a, address={London}, edition={1st ed}, title={Marketing: A Critical Introduction}, url={http://ebookcentral.proquest.com/lib/leicester/detail.action?docID=689449}, publisher={SAGE Publications}, author={Hackley, Christopher E.}, year={2009} }
@book{Hackley_2009b, address={London}, edition={1st ed}, title={Marketing: A Critical Introduction}, url={http://ebookcentral.proquest.com/lib/leicester/detail.action?docID=689449}, publisher={SAGE Publications}, author={Hackley, Christopher E.}, year={2009} }
@book{Hansen_Christensen_2007, address={[Denmark]}, edition={1st ed}, title={Emotions, advertising and consumer choice}, publisher={Copenhagen Business School Press}, author={Hansen, Flemming and Christensen, Sverre Riis}, year={2007} }
@article{Hearn_2008, title={`Meat, Mask, Burden`}, volume={8}, DOI={10.1177/1469540508090086}, number={2}, journal={Journal of Consumer Culture}, author={Hearn, Alison}, year={2008}, month={Jul}, pages={197–217} }
@book{Hegarty_2017, address={London}, edition={Revised&expanded [edition]}, title={Hegarty on advertising: turning intelligence into magic}, publisher={Thames & Hudson}, author={Hegarty, John}, year={2017} }
@book{Herbert Marcuse 1898-1979._1968, address={London}, title={One dimensional man}, publisher={Sphere Books}, author={Herbert Marcuse 1898-1979.}, year={1968} }
@article{Hill_Moran_2011, title={Social marketing meets interactive media}, volume={30}, DOI={10.2501/IJA-30-5-815-838}, number={5}, journal={International Journal of Advertising}, author={Hill, Ronald P. and Moran, Nora}, year={2011}, month={Jan}, pages={815–838} }
@book{Iain MacRury_1998a, title={Advertising}, url={https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=182217&query=}, publisher={Routledge}, author={Iain MacRury}, year={1998} }
@book{Iain MacRury_1998b, title={Advertising}, url={https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=182217&query=}, publisher={Routledge}, author={Iain MacRury}, year={1998} }
@book{Jerome D. Williams, ,  Wei-Na Lee, , and  Curtis P. Haugtvedt_2004, title={Diversity in Advertising : Broadening the Scope of Research Directions}, url={https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=1138258&query=}, publisher={Taylor & Francis Group}, author={Jerome D. Williams, ,  Wei-Na Lee, , and  Curtis P. Haugtvedt}, year={2004} }
@book{Jonathan Hardy, Iain Macrury, Helen Powell_2018, title={The Advertising Handbook: 4th Edition (e-Book) - Routledge}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=5313034}, publisher={Routledge}, author={Jonathan Hardy, Iain Macrury, Helen Powell}, year={2018}, month={Feb} }
@book{Jones_2020, address={London}, edition={Third edition}, title={Chavs: the demonization of the working class}, url={https://www.vlebooks.com/product/openreader?id=LeicesterU&accId=8981756&isbn=9781781683989}, publisher={Verso}, author={Jones, Owen}, year={2020} }
@book{Judith Wardle_2002, title={Developing Advertising with Qualitative Market Research : Developing Advertising with Qualitative Market Research}, url={https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=343974&query=}, publisher={SAGE Publications}, author={Judith Wardle}, year={2002} }
@book{Kellner_Kellner_Kellner D Staff_1995, address={London}, title={Media culture: cultural studies, identity, and politics between the modern and the postmodern}, publisher={Routledge}, author={Kellner, Douglas and Kellner, Douglas M. and Kellner D Staff}, year={1995} }
@article{Kelly_Lawlor_O’Donohoe_2005, title={Encoding Advertisements: The Creative Perspective}, volume={21}, DOI={10.1362/0267257054307390}, number={5–6}, journal={Journal of Marketing Management}, author={Kelly, Aidan and Lawlor, Katrina and O’Donohoe, Stephanie}, year={2005}, month={Jun}, pages={505–528} }
@article{KITCHEN_BRIGNELL_LI_JONES_2004, title={The Emergence of IMC: A Theoretical Perspective}, volume={44}, DOI={10.1017/S0021849904040048}, number={1}, journal={Journal of Advertising Research}, author={KITCHEN, PHILIP J. and BRIGNELL, JOANNE and LI, TAO and JONES, GRAHAM SPICKETT}, year={2004}, month={Mar}, pages={19–30} }
@book{Leiss_Kline_Jhally_Botterill_2013a, address={Hoboken}, edition={3rd. ed}, title={Social communication in advertising: consumption in the mediated marketplace}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1138612}, publisher={Taylor and Francis}, author={Leiss, William and Kline, Stephen and Jhally, Sut and Botterill, Jackie}, year={2013} }
@book{Leiss_Kline_Jhally_Botterill_2013b, address={Hoboken}, edition={3rd. ed}, title={Social communication in advertising: consumption in the mediated marketplace}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1138612}, publisher={Taylor and Francis}, author={Leiss, William and Kline, Stephen and Jhally, Sut and Botterill, Jackie}, year={2013} }
@book{Leiss_Kline_Jhally_Botterill_2013c, address={Hoboken}, edition={3rd. ed}, title={Social communication in advertising: consumption in the mediated marketplace}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1138612}, publisher={Taylor and Francis}, author={Leiss, William and Kline, Stephen and Jhally, Sut and Botterill, Jackie}, year={2013} }
@article{Lombard_Snyder-Duch_2001, title={Interactive Advertising and Presence}, volume={1}, DOI={10.1080/15252019.2001.10722051}, number={2}, journal={Journal of Interactive Advertising}, author={Lombard, Matthew and Snyder-Duch, Jennifer}, year={2001}, month={Mar}, pages={56–65} }
@book{Long_Wall_2012a, address={Harlow}, edition={2nd ed}, title={Media studies: texts, production, context}, publisher={Pearson}, author={Long, Paul and Wall, Tim}, year={2012} }
@book{Long_Wall_2012b, address={Harlow}, edition={2nd ed}, title={Media studies: texts, production, context}, publisher={Pearson}, author={Long, Paul and Wall, Tim}, year={2012} }
@book{Lury_2004, address={London}, title={Brands: the logos of the global economy}, url={http://ezproxy.lib.le.ac.uk/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=105928}, publisher={Routledge}, author={Lury, Celia}, year={2004} }
@book{Lury_2011, address={Cambridge}, edition={2nd ed}, title={Consumer culture}, publisher={Polity}, author={Lury, Celia}, year={2011} }
@book{Mansfield_2000, address={New York}, title={Subjectivity: theories of the self from Freud to Haraway}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=286495}, publisher={New York University Press}, author={Mansfield, Nick}, year={2000} }
@book{Matthew P. McAllister , and  Emily West_2013, title={The Routledge Companion to Advertising and Promotional Culture}, url={https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=1125172&query=}, publisher={Routledge}, author={Matthew P. McAllister , and  Emily West}, year={2013} }
@book{McAllister_West_2013a, address={London}, title={The Routledge Companion to Advertising and Promotional Culture}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172}, publisher={Taylor & Francis Group}, author={McAllister, Matthew P. and West, Emily}, year={2013} }
@book{McAllister_West_2013b, address={London}, title={The Routledge Companion to Advertising and Promotional Culture}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172}, publisher={Taylor & Francis Group}, author={McAllister, Matthew P. and West, Emily}, year={2013} }
@book{McAllister_West_2013c, address={London}, title={The Routledge Companion to Advertising and Promotional Culture}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172}, publisher={Taylor & Francis Group}, author={McAllister, Matthew P. and West, Emily}, year={2013} }
@book{McAllister_West_2013d, address={London}, title={The Routledge Companion to Advertising and Promotional Culture}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172}, publisher={Taylor & Francis Group}, author={McAllister, Matthew P. and West, Emily}, year={2013} }
@book{McAllister_West_2013e, address={London}, title={The Routledge Companion to Advertising and Promotional Culture}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172}, publisher={Taylor & Francis Group}, author={McAllister, Matthew P. and West, Emily}, year={2013} }
@book{McAllister_West_2013f, address={London}, title={The Routledge Companion to Advertising and Promotional Culture}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172}, publisher={Taylor & Francis Group}, author={McAllister, Matthew P. and West, Emily}, year={2013} }
@book{McAllister_West_2013g, address={London}, title={The Routledge Companion to Advertising and Promotional Culture}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172}, publisher={Taylor & Francis Group}, author={McAllister, Matthew P. and West, Emily}, year={2013} }
@book{McAllister_West_2013h, address={London}, title={The Routledge Companion to Advertising and Promotional Culture}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172}, publisher={Taylor & Francis Group}, author={McAllister, Matthew P. and West, Emily}, year={2013} }
@book{McStay_2010, address={Basingstoke}, title={Digital advertising}, publisher={Palgrave Macmillan}, author={McStay, Andrew}, year={2010} }
@book{McStay_2013a, address={Florence}, title={Creativity and Advertising: Affect, Events and Process}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1221453}, publisher={Taylor and Francis}, author={McStay, Andrew}, year={2013} }
@book{McStay_2013b, address={Florence}, title={Creativity and Advertising: Affect, Events and Process}, url={https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1221453}, publisher={Taylor and Francis}, author={McStay, Andrew}, year={2013} }
@article{Michael O’Shaughnessy_1994, title={Promoting ‘emotion’: Feelings, film studies and teaching or understanding films; understanding ourselves}, volume={97}, journal={Metro Media and Education}, author={Michael O’Shaughnessy}, year={1994}, pages={44–48} }
@book{de Mooij_2018, address={Thousand Oaks}, edition={5}, title={Global Marketing and Advertising: Understanding Cultural Paradoxes}, publisher={SAGE Publications Inc}, author={de Mooij, Marieke}, year={2018} }
@book{Mooij_1994, address={New York}, edition={2nd ed}, title={Advertising worldwide}, publisher={Prentice Hall}, author={Mooij, Marieke K. de}, year={1994} }
@article{Moor_Lury_2011, title={MAKING AND MEASURING VALUE}, volume={4}, DOI={10.1080/17530350.2011.609708}, number={4}, journal={Journal of Cultural Economy}, author={Moor, Liz and Lury, Celia}, year={2011}, month={Nov}, pages={439–454} }
@article{Moor_Lury_2018, title={Price and the person: markets, discrimination, and personhood}, volume={11}, DOI={10.1080/17530350.2018.1481878}, number={6}, journal={Journal of Cultural Economy}, author={Moor, Liz and Lury, Celia}, year={2018}, month={Nov}, pages={501–513} }
@book{Ogilvy_2011, address={Harpenden, Herts, [UK]}, edition={[Rev. ed.]}, title={Confessions of an advertising man}, publisher={Southbank Pub}, author={Ogilvy, David}, year={2011} }
@book{Pardun_Pardun_2014, address={Chichester, West Sussex}, edition={2nd ed}, title={Advertising and society: an introduction}, url={http://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1245112}, publisher={Wiley Blackwell}, author={Pardun, Carol J. and Pardun, Carol J.}, year={2014} }
@article{Ritson_Elliott_1999, title={The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences}, volume={26}, DOI={10.1086/209562}, number={3}, journal={Journal of Consumer Research}, author={Ritson, Mark and Elliott, Richard}, year={1999}, month={Dec}, pages={260–277} }
@article{Rodgers_Thorson_2000, title={The Interactive Advertising Model}, volume={1}, DOI={10.1080/15252019.2000.10722043}, number={1}, journal={Journal of Interactive Advertising}, author={Rodgers, Shelly and Thorson, Esther}, year={2000}, month={Sep}, pages={41–60} }
@book{Rodgers_Thorson_2012a, address={New York}, title={Advertising theory}, url={http://www.vlebooks.com/vleweb/product/openreader?id=LeicesterU&isbn=9780203149546}, publisher={Routledge}, author={Rodgers, Shelly and Thorson, Esther}, year={2012} }
@book{Rodgers_Thorson_2012b, address={New York}, title={Advertising theory}, url={http://www.vlebooks.com/vleweb/product/openreader?id=LeicesterU&isbn=9780203149546}, publisher={Routledge}, author={Rodgers, Shelly and Thorson, Esther}, year={2012} }
@book{Ross_Nightingale_2003, address={Maidenhead, Berkshire, England}, title={Media and audiences: new perspectives}, publisher={Open University Press}, author={Ross, Karen and Nightingale, Virginia}, year={2003} }
@book{Savage_2015, address={London}, title={Social class in the 21st century}, volume={A Pelican introduction}, publisher={Pelican, an imprint of Penguin Books}, author={Savage, Michael}, year={2015} }
@article{Scholten_1996, title={Lost and found: The information-processing model of advertising effectiveness}, volume={37}, DOI={10.1016/0148-2963(96)00058-6}, number={2}, journal={Journal of Business Research}, author={Scholten, Marc}, year={1996}, month={Oct}, pages={97–104} }
@article{Sinclair_2008, title={Globalization and the advertising industry in China}, volume={1}, DOI={10.1080/17544750701861947}, number={1}, journal={Chinese Journal of Communication}, author={Sinclair, John}, year={2008}, month={Apr}, pages={77–90} }
@book{Sinclair_2012, address={Florence}, title={Advertising, the Media and Globalisation: A World in Motion}, url={http://ebookcentral.proquest.com/lib/leicester/detail.action?docID=981903}, publisher={Taylor and Francis}, author={Sinclair, John}, year={2012} }
@book{Turow_McAllister_2009a, address={New York}, title={The advertising and consumer culture reader}, publisher={Routledge}, author={Turow, Joseph and McAllister, Matthew P.}, year={2009} }
@book{Turow_McAllister_2009b, address={New York}, title={The advertising and consumer culture reader}, publisher={Routledge}, author={Turow, Joseph and McAllister, Matthew P.}, year={2009} }
@book{Turow_McAllister_2009c, address={New York}, title={The advertising and consumer culture reader}, publisher={Routledge}, author={Turow, Joseph and McAllister, Matthew P.}, year={2009} }
@book{Turow_McAllister_2009d, address={New York}, title={The advertising and consumer culture reader}, publisher={Routledge}, author={Turow, Joseph and McAllister, Matthew P.}, year={2009} }
@book{Turow_McAllister_2009e, address={New York}, title={The advertising and consumer culture reader}, publisher={Routledge}, author={Turow, Joseph and McAllister, Matthew P.}, year={2009} }
@book{Turow_McAllister_2009f, address={New York}, title={The advertising and consumer culture reader}, publisher={Routledge}, author={Turow, Joseph and McAllister, Matthew P.}, year={2009} }
@book{Turow_McAllister_2009g, address={New York}, title={The advertising and consumer culture reader}, publisher={Routledge}, author={Turow, Joseph and McAllister, Matthew P.}, year={2009} }
@book{Turow_McAllister_2009h, address={New York}, title={The advertising and consumer culture reader}, publisher={Routledge}, author={Turow, Joseph and McAllister, Matthew P.}, year={2009} }
@book{Vestergaard_Schrøder_1985a, address={Oxford}, title={The language of advertising}, volume={9}, publisher={Blackwell}, author={Vestergaard, Torben and Schrøder, Kim}, year={1985} }
@book{Vestergaard_Schrøder_1985b, address={Oxford}, title={The language of advertising}, volume={9}, publisher={Blackwell}, author={Vestergaard, Torben and Schrøder, Kim}, year={1985} }
@book{Whitehouse-Hart_SpringerLink (Online service)_2014, address={London}, title={Psychosocial Explorations of Film and Television Viewing: Ordinary Audience}, url={http://dx.doi.org/10.1057/9781137465146}, publisher={Palgrave Macmillan UK}, author={Whitehouse-Hart, Jo and SpringerLink (Online service)}, year={2014} }
@misc{Whitehouse-Hart_Taylor_2012, title={Branding The Agency Emotionally}, volume={six}, url={http://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0ahUKEwiNtfOTmLXSAhXMDcAKHczzATIQFggyMAA&url=http%3A%2F%2Fwww2.uwe.ac.uk%2Fservices%2FMarketing%2Fresearch%2Fpdf%2FJournal%2520for%2520Psychosocial%2520Studies%2FJoWhitehouseHartDianeTaylorBrandingtheAgency.pdf&usg=AFQjCNHDzi0sOlJAXWH_c1mbtyw-TG_nIA&sig2=UdvMgUIgpfdeDNiaK7euPA&bvm=bv.148441817,d.d24}, number={1}, journal={Journal of Psychosocial Studies}, author={Whitehouse-Hart, Jo and Taylor, Diane}, year={2012} }
@article{Zhihong Gao, title={Harmonious regional advertising regulation? A comparative examination of government advertising regulation in China, Hong Kong, and Taiwan}, url={http://go.galegroup.com/ps/retrieve.do?tabID=T002&resultListType=RESULT_LIST&searchResultsType=SingleTab&searchType=AdvancedSearchForm&currentPosition=1&docId=GALE%7CA137861181&docType=Article&sort=RELEVANCE&contentSegment=&prodId=EAIM&contentSet=GALE%7CA137861181&searchId=R1&userGroupName=leicester&inPS=true}, journal={Journal of Advertising}, author={Zhihong Gao} }
@misc{Syndetic Solutions - Table of Contents for ISBN Number 9780415577113, url={https://syndetics.com/index.aspx?isbn=9780415577113/TOC.HTML&client=leicester&type=rn12} }
@misc{Syndetic Solutions - Table of Contents for ISBN Number 9781118721391, url={https://syndetics.com/index.aspx?isbn=9781118721391/TOC.HTML&client=leicester&type=rn12} }
@misc{Amazon.co.uk: Buying Choices: Creating Value: The Theory and Practice of Marketing Semiotics Research, url={https://www.amazon.co.uk/gp/offer-listing/0199657270/ref=sr_1_4_olp?s=books&ie=UTF8&qid=1543582252&sr=1-4&keywords=semiotics+marketing} }
@misc{Killing Us Softly | Kanopy, url={https://le.kanopy.com/video/killing-us-softly} }
@misc{Killing Us Softly | Kanopy, url={https://le.kanopy.com/video/killing-us-softly} }
@misc{1467-8675.12060, url={https://onlinelibrary-wiley-com.ezproxy3.lib.le.ac.uk/doi/pdf/10.1111/1467-8675.12060} }
@misc{Souls of Black Girls | Kanopy, url={https://le.kanopy.com/video/souls-black-girls} }
@misc{Volume 6, Issue 1, April 2012 – The Association for Psychosocial Studies, url={http://www.psychosocial-studies-association.org/volume-6-issue-1-april-2012/} }
@article{Journal of Advertising, url={http://go.galegroup.com.ezproxy4.lib.le.ac.uk/ps/i.do?ty=as&v=2.1&u=leicester&it=DIourl&s=RELEVANCE&p=EAIM&qt=TI%7E%22Advertising%27s+New+Audiences%22%7E%7ESP%7E81%7E%7EIU%7E3%7E%7ESN%7E0091-3367%7E%7EVO%7E39&lm=DA%7E120100000&sw=w} }