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M. Danesi, Brands. New York: Routledge, 2006.
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‘Syndetic Solutions - Table of Contents for ISBN Number 9781118721391’. [Online]. Available: https://syndetics.com/index.aspx?isbn=9781118721391/TOC.HTML&client=leicester&type=rn12
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M. P. McAllister and E. West, The Routledge Companion to Advertising and Promotional Culture. London: Taylor & Francis Group, 2013 [Online]. Available: https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172
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W. Fletcher, Powers of persuasion: the inside story of British advertising : 1951-2000. Oxford: Oxford University Press, 2008 [Online]. Available: https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=430843
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S. Rodgers and E. Thorson, Advertising theory. New York: Routledge, 2012 [Online]. Available: http://www.vlebooks.com/vleweb/product/openreader?id=LeicesterU&isbn=9780203149546
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‘Killing Us Softly | Kanopy’. [Online]. Available: https://le.kanopy.com/video/killing-us-softly
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C. E. Hackley, Marketing: A Critical Introduction, 1st ed. London: SAGE Publications, 2009 [Online]. Available: http://ebookcentral.proquest.com/lib/leicester/detail.action?docID=689449
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