1467-8675.12060. https://onlinelibrary-wiley-com.ezproxy3.lib.le.ac.uk/doi/pdf/10.1111/1467-8675.12060.
Aitken, Robert, et al. ‘Advertising Effectiveness from a Consumer Perspective’. International Journal of Advertising, vol. 27, no. 2, Jan. 2008, pp. 279–97, https://doi.org/10.1080/02650487.2008.11073055.
Amazon.Co.Uk: Buying Choices: Creating Value: The Theory and Practice of Marketing Semiotics Research. https://www.amazon.co.uk/gp/offer-listing/0199657270/ref=sr_1_4_olp?s=books&ie=UTF8&qid=1543582252&sr=1-4&keywords=semiotics+marketing.
Barbara B. Stern,George M. Zinkhan,Morris B. Holbrook. ‘The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition’. Journal of Advertising, http://go.galegroup.com.ezproxy3.lib.le.ac.uk/ps/retrieve.do?tabID=T002&resultListType=RESULT_LIST&searchResultsType=SingleTab&searchType=AdvancedSearchForm&currentPosition=1&docId=GALE%7CA94145249&docType=Article&sort=RELEVANCE&contentSegment=&prodId=EAIM&contentSet=GALE%7CA94145249&searchId=R4&userGroupName=leicester&inPS=true.
Beatrix Cleff, Evelyne. ‘Privacy Issues in Mobile Advertising’. International Review of Law, Computers & Technology, vol. 21, no. 3, Nov. 2007, pp. 225–36, https://doi.org/10.1080/13600860701701421.
Belk, Russell W., et al. ‘The Fire of Desire: A Multisited Inquiry into Consumer Passion’. Journal of Consumer Research, vol. 30, no. 3, Dec. 2003, pp. 326–51, https://doi.org/10.1086/378613.
Benwell, Bethan. Masculinity and Men’s Lifestyle Magazines. Blackwell/Sociological Review, 2003.
Berger, Arthur Asa. Ads, Fads, and Consumer Culture: Advertising’s Impact on American Character and Society. Fifth edition, Rowman & Littlefield Publishers, 2015, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1938442.
Bignell, Jonathan. Media Semiotics: An Introduction. 2nd ed, Manchester University Press, 2002.
———. Media Semiotics: An Introduction. 2nd ed, Manchester University Press, 2002.
———. Media Semiotics: An Introduction. 2nd ed, Manchester University Press, 2002.
———. Media Semiotics: An Introduction. 2nd ed, Manchester University Press, 2002.
Bordwell, David, et al. ‘Chapter 4 The Shot: Mise-En-Scene’. Film Art: An Introduction, Eleventh edition, McGraw-Hill Education, 2017, pp. 112–59, http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780077188917.
Bourdiue, Pierre. ‘The Forms of Capital’. Handbook of Theory and Research for Socilogy of Education, Greenwood press, 1986.
Carroll, Angela. ‘Brand Communications in Fashion Categories Using Celebrity Endorsement’. Journal of Brand Management, vol. 17, no. 2, Oct. 2009, pp. 146–58, https://doi.org/10.1057/bm.2008.42.
Chambers, Todd. ‘Audience Evolution: New Technologies and the Transformation of Media Audiences’. Journal of Communication, vol. 61, no. 4, Aug. 2011, pp. E1–4, https://doi.org/10.1111/j.1460-2466.2011.01572.x.
Danesi, Marcel. Brands. Routledge, 2006.
———. Brands. Routledge, 2006.
de Mooij, Marieke. Global Marketing and Advertising: Understanding Cultural Paradoxes. 5th edn, SAGE Publications Inc, 2018.
Desmond, John. Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness. Palgrave Macmillan, 2012, http://ezproxy.lib.le.ac.uk/login?url=https://link.springer.com/book/10.1057/9781137289087.
———. Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness. Palgrave Macmillan, 2012, https://login.ezproxy3.lib.le.ac.uk/login?qurl=http://www.palgraveconnect.com/doifinder/10.1057/9781137289087.
Durham, Meenakshi Gigi, and Douglas Kellner. Media and Cultural Studies: Keyworks. Rev. ed, vol. 2, Blackwell, 2006, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=239901.
Edwards, John Paul. ‘The Impact of New Technology on Consumer Behaviour’. Admap, no. 458, https://www.warc.com/content/article/admap/the_impact_of_new_technology_on_consumer_behaviour/79907.
Featherstone, Mike. ‘Body, Image and Affect in Consumer Culture’. Body & Society, vol. 16, no. 1, Mar. 2010, pp. 193–221, https://doi.org/10.1177/1357034X09354357.
———. Consumer Culture and Postmodernism. 2nd ed, SAGE Publications, 2007, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=420926.
———. ‘Lifestyle and Consumer Culture’. Theory, Culture & Society, vol. 4, no. 1, Feb. 1987, pp. 55–70, https://doi.org/10.1177/026327687004001003.
———. ‘The Body in Consumer Culture’. Theory, Culture & Society, vol. 1, no. 2, Sept. 1982, pp. 18–33, https://doi.org/10.1177/026327648200100203.
———. ‘The Body in Consumer Culture’. Theory, Culture & Society, vol. 1, no. 2, Sept. 1982, pp. 18–33, https://doi.org/10.1177/026327648200100203.
Fern L. Johnson. Imaging in Advertising : Verbal and Visual Codes of Commerce. Routledge, 2007, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=995622.
Fletcher, Winston. Powers of Persuasion: The inside Story of British Advertising : 1951-2000. Oxford University Press, 2008, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=430843. Electronic resource.
Fowles, Jib. Advertising and Popular Culture. Sage Publications, 1996.
Gabriel, Rami. Why I Buy: Self, Taste, and Consumer Society in America. Intellect, 2013, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1114559. Electronic resource.
———. Why I Buy: Self, Taste, and Consumer Society in America. Intellect, 2013, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1114559. Electronic resource.
Gerald Zaltman and Lindsay H. Zaltman. Marketing Metaphoria. Harvard Business School Press, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=5181930. Hardcover.
Gillespie, Marie, et al. Analysing Media Texts. Open University Press, 2006.
Goldman, Robert. Reading Ads Socially. Routledge, 1992.
———. Reading Ads Socially. Routledge, 1992.
Gountas, John. ‘Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers20082Gerald Zaltman and Lindsay Zaltman. . Boston, MA: Harvard Business 2008. 272 Pp., ISBN: 978‐1‐4221‐2115‐3 US $ 29.95’. Journal of Consumer Marketing, vol. 25, no. 7, Oct. 2008, pp. 482–83, https://doi.org/10.1108/07363760810915707.
Gupta, Shashwat, et al. ‘Nations as Brands: Cinema’s Place in the Branding Role’. Journal of Business Research, Feb. 2018, https://doi.org/10.1016/j.jbusres.2018.02.017.
Hackley, Christopher E. Advertising and Promotion: Communicating Brands. Sage, 2005.
———. Marketing: A Critical Introduction. 1st ed, SAGE Publications, 2009, http://ebookcentral.proquest.com/lib/leicester/detail.action?docID=689449.
———. Marketing: A Critical Introduction. 1st ed, SAGE Publications, 2009, http://ebookcentral.proquest.com/lib/leicester/detail.action?docID=689449.
Hansen, Flemming, and Sverre Riis Christensen. Emotions, Advertising and Consumer Choice. 1st ed, Copenhagen Business School Press, 2007. Electronic resource.
Hearn, Alison. ‘`Meat, Mask, Burden`’. Journal of Consumer Culture, vol. 8, no. 2, July 2008, pp. 197–217, https://doi.org/10.1177/1469540508090086.
Hegarty, John. Hegarty on Advertising: Turning Intelligence into Magic. Revised&Expanded [edition], Thames & Hudson, 2017.
Herbert Marcuse 1898-1979. One Dimensional Man. Sphere Books, 1968.
Hill, Ronald P., and Nora Moran. ‘Social Marketing Meets Interactive Media’. International Journal of Advertising, vol. 30, no. 5, Jan. 2011, pp. 815–38, https://doi.org/10.2501/IJA-30-5-815-838.
Iain MacRury. Advertising. Routledge, 1998, https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=182217&query=.
———. Advertising. Routledge, 1998, https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=182217&query=.
Jerome D. Williams, , Wei-Na Lee, , and Curtis P. Haugtvedt. Diversity in Advertising : Broadening the Scope of Research Directions. Taylor & Francis Group, 2004, https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=1138258&query=.
Jonathan Hardy, Iain Macrury, Helen Powell. The Advertising Handbook: 4th Edition (e-Book) - Routledge. Routledge, 2018, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=5313034.
Jones, Owen. Chavs: The Demonization of the Working Class. Third edition, Verso, 2020, https://www.vlebooks.com/product/openreader?id=LeicesterU&accId=8981756&isbn=9781781683989. Electronic resource.
Journal of Advertising. http://go.galegroup.com.ezproxy4.lib.le.ac.uk/ps/i.do?ty=as&v=2.1&u=leicester&it=DIourl&s=RELEVANCE&p=EAIM&qt=TI%7E%22Advertising%27s+New+Audiences%22%7E%7ESP%7E81%7E%7EIU%7E3%7E%7ESN%7E0091-3367%7E%7EVO%7E39&lm=DA%7E120100000&sw=w.
Judith Wardle. Developing Advertising with Qualitative Market Research : Developing Advertising with Qualitative Market Research. SAGE Publications, 2002, https://ebookcentral.proquest.com/lib/leicester/reader.action?docID=343974&query=.
Kellner, Douglas, et al. Media Culture: Cultural Studies, Identity, and Politics between the Modern and the Postmodern. Routledge, 1995. Electronic resource.
Kelly, Aidan, et al. ‘Encoding Advertisements: The Creative Perspective’. Journal of Marketing Management, vol. 21, nos 5–6, June 2005, pp. 505–28, https://doi.org/10.1362/0267257054307390.
Killing Us Softly | Kanopy. http://ezproxy.lib.le.ac.uk/login?url=https://www.kanopy.com/en/le/video/216732.
Killing Us Softly | Kanopy. http://ezproxy.lib.le.ac.uk/login?url=https://www.kanopy.com/en/le/video/216732.
KITCHEN, PHILIP J., et al. ‘The Emergence of IMC: A Theoretical Perspective’. Journal of Advertising Research, vol. 44, no. 1, Mar. 2004, pp. 19–30, https://doi.org/10.1017/S0021849904040048.
Leiss, William, et al. Social Communication in Advertising: Consumption in the Mediated Marketplace. 3rd. ed, Taylor and Francis, 2013, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1138612.
———. Social Communication in Advertising: Consumption in the Mediated Marketplace. 3rd. ed, Taylor and Francis, 2013, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1138612.
———. Social Communication in Advertising: Consumption in the Mediated Marketplace. 3rd. ed, Taylor and Francis, 2013, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1138612.
Lombard, Matthew, and Jennifer Snyder-Duch. ‘Interactive Advertising and Presence’. Journal of Interactive Advertising, vol. 1, no. 2, Mar. 2001, pp. 56–65, https://doi.org/10.1080/15252019.2001.10722051.
Long, Paul, and Tim Wall. Media Studies: Texts, Production, Context. 2nd ed, Pearson, 2012.
———. Media Studies: Texts, Production, Context. 2nd ed, Pearson, 2012.
Lury, Celia. Brands: The Logos of the Global Economy. Routledge, 2004, http://ezproxy.lib.le.ac.uk/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=105928.
———. Consumer Culture. 2nd ed, Polity, 2011.
Mansfield, Nick. Subjectivity: Theories of the Self from Freud to Haraway. New York University Press, 2000, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=286495.
Matthew P. McAllister , and Emily West. The Routledge Companion to Advertising and Promotional Culture. Routledge, 2013, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172.
McAllister, Matthew P., and Emily West. The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group, 2013, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172.
———. The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group, 2013, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172.
———. The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group, 2013, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172.
———. The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group, 2013, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172.
———. The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group, 2013, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172.
———. The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group, 2013, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172.
———. The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group, 2013, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172.
———. The Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group, 2013, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1125172.
McStay, Andrew. Creativity and Advertising: Affect, Events and Process. Taylor and Francis, 2013, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1221453.
———. Creativity and Advertising: Affect, Events and Process. Taylor and Francis, 2013, https://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1221453.
———. Digital Advertising. Palgrave Macmillan, 2010.
Michael O’Shaughnessy. ‘Promoting “Emotion”: Feelings, Film Studies and Teaching or Understanding Films; Understanding Ourselves’. Metro Media and Education, vol. 97, 1994, pp. 44–48.
Mooij, Marieke K. de. Advertising Worldwide. 2nd ed, Prentice Hall, 1994.
Moor, Liz, and Celia Lury. ‘MAKING AND MEASURING VALUE’. Journal of Cultural Economy, vol. 4, no. 4, Nov. 2011, pp. 439–54, https://doi.org/10.1080/17530350.2011.609708.
———. ‘Price and the Person: Markets, Discrimination, and Personhood’. Journal of Cultural Economy, vol. 11, no. 6, Nov. 2018, pp. 501–13, https://doi.org/10.1080/17530350.2018.1481878.
Ogilvy, David. Confessions of an Advertising Man. [Rev. ed.], Southbank Pub, 2011.
Pardun, Carol J., and Carol J. Pardun. Advertising and Society: An Introduction. 2nd ed, Wiley Blackwell, 2014, http://ebookcentral.proquest.com/lib/leicester/detail.action?docID=1245112. Electronic resource.
Ritson, Mark, and Richard Elliott. ‘The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences’. Journal of Consumer Research, vol. 26, no. 3, Dec. 1999, pp. 260–77, https://doi.org/10.1086/209562.
Rodgers, Shelly, and Esther Thorson. Advertising Theory. Routledge, 2012, http://www.vlebooks.com/vleweb/product/openreader?id=LeicesterU&isbn=9780203149546.
———. Advertising Theory. Routledge, 2012, http://www.vlebooks.com/vleweb/product/openreader?id=LeicesterU&isbn=9780203149546.
———. ‘The Interactive Advertising Model’. Journal of Interactive Advertising, vol. 1, no. 1, Sept. 2000, pp. 41–60, https://doi.org/10.1080/15252019.2000.10722043.
Ross, Karen, and Virginia Nightingale. Media and Audiences: New Perspectives. Open University Press, 2003.
Savage, Michael. Social Class in the 21st Century. Pelican, an imprint of Penguin Books, 2015.
Scholten, Marc. ‘Lost and Found: The Information-Processing Model of Advertising Effectiveness’. Journal of Business Research, vol. 37, no. 2, Oct. 1996, pp. 97–104, https://doi.org/10.1016/0148-2963(96)00058-6.
Sinclair, John. Advertising, the Media and Globalisation: A World in Motion. Taylor and Francis, 2012, http://ebookcentral.proquest.com/lib/leicester/detail.action?docID=981903.
———. ‘Globalization and the Advertising Industry in China’. Chinese Journal of Communication, vol. 1, no. 1, Apr. 2008, pp. 77–90, https://doi.org/10.1080/17544750701861947.
Souls of Black Girls: The Image of Women of Color in the Media | Kanopy. http://ezproxy.lib.le.ac.uk/login?url=https://www.kanopy.com/en/le/video/256061.
Syndetic Solutions - Table of Contents for ISBN Number 9780415577113. https://syndetics.com/index.aspx?isbn=9780415577113/TOC.HTML&client=leicester&type=rn12.
Syndetic Solutions - Table of Contents for ISBN Number 9781118721391. https://syndetics.com/index.aspx?isbn=9781118721391/TOC.HTML&client=leicester&type=rn12.
Turow, Joseph, and Matthew P. McAllister. The Advertising and Consumer Culture Reader. Routledge, 2009.
———. The Advertising and Consumer Culture Reader. Routledge, 2009.
———. The Advertising and Consumer Culture Reader. Routledge, 2009.
———. The Advertising and Consumer Culture Reader. Routledge, 2009.
———. The Advertising and Consumer Culture Reader. Routledge, 2009.
———. The Advertising and Consumer Culture Reader. Routledge, 2009.
———. The Advertising and Consumer Culture Reader. Routledge, 2009.
———. The Advertising and Consumer Culture Reader. Routledge, 2009.
Vestergaard, Torben, and Kim Schrøder. The Language of Advertising. Blackwell, 1985.
———. The Language of Advertising. Blackwell, 1985.
Volume 6, Issue 1, April 2012 – The Association for Psychosocial Studies. http://www.psychosocial-studies-association.org/volume-6-issue-1-april-2012/.
Whitehouse-Hart, Jo and SpringerLink (Online service). Psychosocial Explorations of Film and Television Viewing: Ordinary Audience. Palgrave Macmillan UK, 2014, http://ezproxy.lib.le.ac.uk/login?url=http://dx.doi.org/10.1057/9781137465146.
Whitehouse-Hart, Jo, and Diane Taylor. ‘Branding The Agency Emotionally’. Journal of Psychosocial Studies, six, no. 1, 2012, https://www.psychosocial-studies-association.org/wp-content/uploads/2017/01/JoWhitehouseHartDianeTaylorBrandingtheAgency.pdf.
Zhihong Gao. ‘Harmonious Regional Advertising Regulation? A Comparative Examination of Government Advertising Regulation in China, Hong Kong, and Taiwan’. Journal of Advertising, http://go.galegroup.com/ps/retrieve.do?tabID=T002&resultListType=RESULT_LIST&searchResultsType=SingleTab&searchType=AdvancedSearchForm&currentPosition=1&docId=GALE%7CA137861181&docType=Article&sort=RELEVANCE&contentSegment=&prodId=EAIM&contentSet=GALE%7CA137861181&searchId=R1&userGroupName=leicester&inPS=true.
