1.
Bell, E., Bryman, A., Harley, B., Bryman, A.: Business research methods. Oxford University Press, Oxford, United Kingdom (2019).
2.
Cassell, C., Symon, G.: Essential guide to qualitative methods in organizational research. SAGE Publications, London (2004).
3.
Denzin, N.K., Lincoln, Y.S.: Handbook of qualitative research. Sage Publications, Thousand Oaks, Calif (1994).
4.
Cassell, C.: Qualitative methods in management research. Emerald, Bradford (2006).
5.
Silverman, D.: Doing qualitative research. SAGE Publications Ltd, London (2013).
6.
Carson, D.J., Gilmore, A., Perry, C., Gronhaug, K.: Qualitative Marketing Research. SAGE Publications, London (2001).
7.
Belk, R.W., Fischer, E., Kozinets, R.V.: Qualitative consumer & marketing research Chapter 1 and 2. SAGE, London (2013).
8.
Moisander, J., Valtonen, A.: Qualitative marketing research: a cultural approach. SAGE, London (2006).
9.
Saunders, M., Lewis, P., Thornhill, A.: Research methods for business students. Financial Times Prentice Hall, Harlow (2009).
10.
Abdulai, R.T., Owusu-Ansah, A.: Essential Ingredients of a Good Research Proposal for Undergraduate and Postgraduate Students in the Social Sciences. SAGE Open. 4, (2014). https://doi.org/10.1177/2158244014548178.
11.
Gareth Morgan and Linda Smircich: The Case for Qualitative Research. The Academy of Management Review. 5, 491–500 (1980).
12.
Mason, J.: Qualitative researching Chapter 1 & 2. Sage, London (2002).
13.
Burton, B.: Qualitative research in finance Chapter 1. Emerald Group Publishing, Bradford, England (2007).
14.
Belk, R.W., Fischer, E., Kozinets, R.V.: Qualitative consumer & marketing research Chapter 1 and 2. SAGE, London (2013).
15.
Bryman, A., Bell, E.: Business research methods Chapter 2 and 17. Oxford University Press, Oxford (2015).
16.
Bryman, A., Bell, E.: Business research methods Chapter 3 and 4. Oxford University Press, Oxford (2015).
17.
Saunders, M., Lewis, P., Thornhill, A.: Research methods for business students Chapter 2. Financial Times Prentice Hall, Harlow (2009).
18.
Bryman, A., Bell, E.: Business research methods Chapter 2 and Chapter 20. Oxford University Press, Oxford (2015).
19.
Ruspini, E.: Introduction to Longitudinal Research Chapter 1 and 2. Taylor and Francis, Hoboken (2002).
20.
Agee, J.: Developing qualitative research questions: a reflective process. International Journal of Qualitative Studies in Education. 22, 431–447 (2009). https://doi.org/10.1080/09518390902736512.
21.
Laurel Anderson Hudson and Julie L. Ozanne: Alternative Ways of Seeking Knowledge in Consumer Research. Journal of Consumer Research. 14, 508–521 (1988).
22.
Moisander, J., Valtonen, A., Hirsto, H.: Personal interviews in cultural consumer research – post‐structuralist challenges. Consumption Markets & Culture. 12, 329–348 (2009). https://doi.org/10.1080/10253860903204519.
23.
Holstein, J.A., Gubrium, J.F.: The active interview. Sage Publications, Thousand Oaks, Calif (1995).
24.
Rubin, H.J., Rubin, I.: Qualitative interviewing: the art of hearing data Chapter 2. SAGE, Thousand Oaks, Calif (2012).
25.
Handbook of Qualitative Research Methods in Marketing Chapter 19.
26.
Ivana Markova, , Per Linell, , and Michele Grossen: Dialogue in Focus Groups : Exploring Socially Shared Knowledge Chapter 1,2 and 5. Equinox Publishing Ltd (2007).
27.
Morgan, D.L.: Reconsidering the Role of Interaction in Analyzing and Reporting Focus Groups. Qualitative Health Research. 20, 718–722 (2010). https://doi.org/10.1177/1049732310364627.
28.
Kvale, S.: Interviews: an introduction to qualitative research interviewing Chapter 1 and 2. Sage Publications, Thousand Oaks, Calif (1996).
29.
Symon, G., Cassell, C.: Qualitative organizational research: core methods and current challenges Chapter 14. SAGE, London (2012).
30.
Soley, L.: Projective techniques in US marketing and management research. Qualitative Market Research: An International Journal. 13, 334–353 (2010). https://doi.org/10.1108/13522751011078782.
31.
Abhay Kumar Singh: Projective Techniques in Consumer Research.
32.
Bryman, A., Bell, E.: Business research methods - Chapter 17. Oxford University Press, Oxford (2015).
33.
Hammersley, M., Atkinson, P.: Ethnography: principles in practice. Routledge, London (2007).
34.
Karra, N., Phillips, N.: Researching "Back Home”. Organizational Research Methods. 11, 541–561 (2008). https://doi.org/10.1177/1094428106295496.
35.
Cunliffe, A.L.: Retelling Tales of the Field. Organizational Research Methods. 13, 224–239 (2010). https://doi.org/10.1177/1094428109340041.
36.
John W. Schouten and James H. McAlexander: Subcultures of Consumption: An Ethnography of the New Bikers. Journal of Consumer Research. 22, 43–61 (1995).
37.
Noy, Chaim1 chaimnoy@mscc.huji.ac.il: Sampling Knowledge: The Hermeneutics of Snowball Sampling in Qualitative Research. International Journal of Social Research Methodology. 11, 327–344 (2008). https://doi.org/10.1080/13645570701401305.
38.
Brewis, Joanna1: The Ethics of Researching Friends: On Convenience Sampling in Qualitative Management and Organization Studies. British Journal of Management. 25, 849–862 (2014). https://doi.org/10.1111/1467-8551.12064.
39.
Bryman, A., Bell, E.: Business research methods Chapter 18. Oxford University Press, Oxford (2015).
40.
Saunders, M., Lewis, P., Thornhill, A.: Research methods for business students Chapter 7. Financial Times Prentice Hall, Harlow (2009).
41.
Pink, S.: Doing visual ethnography: images, media and representation in research. SAGE, London (2007).
42.
Pink, S., Hjorth, L.: Emplaced Cartographies: Reconceptualising Camera Phone Practices in an Age of Locative Media. Media International Australia. 145, 145–155 (2012). https://doi.org/10.1177/1329878X1214500116.
43.
Kusenbach, M.: Street Phenomenology. Ethnography. 4, 455–485 (2003). https://doi.org/10.1177/146613810343007.
44.
Deborah D. Heisley and Sidney J. Levy: Journal of Consumer Research. 18, 257–272 (1991).