Abdulai, Raymond Talinbe, and Anthony Owusu-Ansah, ‘Essential Ingredients of a Good Research Proposal for Undergraduate and Postgraduate Students in the Social Sciences’, SAGE Open, 4.3 (2014) <https://doi.org/10.1177/2158244014548178>
Abhay Kumar Singh, ‘Projective Techniques in Consumer Research’ <https://www.academia.edu/12018725/Projective_Techniques_in_Consumer_Research?auto=download>
Agee, Jane, ‘Developing Qualitative Research Questions: A Reflective Process’, International Journal of Qualitative Studies in Education, 22.4 (2009), 431–47 <https://doi.org/10.1080/09518390902736512>
Belk, Russell W., Eileen Fischer, and Robert V. Kozinets, Qualitative Consumer & Marketing Research Chapter 1 and 2 (London: SAGE, 2013)
———, Qualitative Consumer & Marketing Research Chapter 1 and 2 (London: SAGE, 2013)
Bell, Emma, Alan Bryman, Bill Harley, and Alan Bryman, Business Research Methods, Fifth edition (Oxford, United Kingdom: Oxford University Press, 2019)
Brewis, Joanna1, ‘The Ethics of Researching Friends: On Convenience Sampling in Qualitative Management and Organization Studies.’, British Journal of Management, 25.Issue 4 (2014), 849–62 <https://doi.org/10.1111/1467-8551.12064>
Bryman, Alan, and Emma Bell, Business Research Methods - Chapter 17, 4th edition (Oxford: Oxford University Press, 2015)
———, Business Research Methods Chapter 2 and 17, 4th edition (Oxford: Oxford University Press, 2015)
———, Business Research Methods Chapter 2 and Chapter 20, 4th edition (Oxford: Oxford University Press, 2015)
———, Business Research Methods Chapter 3 and 4, 4th edition (Oxford: Oxford University Press, 2015)
———, Business Research Methods Chapter 18, 4th edition (Oxford: Oxford University Press, 2015)
Burton, Bruce, Qualitative Research in Finance Chapter 1 (Bradford, England: Emerald Group Publishing, 2007), Studies in Economics and Finance <http://ezproxy.lib.le.ac.uk/login?url=http://site.ebrary.com/lib/leicester/Doc?id=10172229>
Carson, David J., Audrey Gilmore, Chad Perry, and Kjell Gronhaug, Qualitative Marketing Research (London: SAGE Publications, 2001) <http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4769316930002746&institutionId=2746&customerId=2745>
Cassell, Catherine, Qualitative Methods in Management Research, ed. by Catherine Cassell, Anna Buehring, Gillian Symon, and Phil Johnson (Bradford: Emerald, 2006), Management decision <http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4769317230002746&institutionId=2746&customerId=2745>
Cassell, Catherine, and Gillian Symon, Essential Guide to Qualitative Methods in Organizational Research (London: SAGE Publications, 2004)
Cunliffe, Ann L., ‘Retelling Tales of the Field’, Organizational Research Methods, 13.2 (2010), 224–39 <https://doi.org/10.1177/1094428109340041>
Deborah D. Heisley and Sidney J. Levy, ‘Journal of Consumer Research’, 18.3 (1991), 257–72 <http://www.jstor.org.ezproxy3.lib.le.ac.uk/stable/2489338>
Denzin, Norman K., and Yvonna S. Lincoln, Handbook of Qualitative Research (Thousand Oaks, Calif: Sage Publications, 1994)
Gareth Morgan and Linda Smircich, ‘The Case for Qualitative Research’, The Academy of Management Review, 5.4 (1980), 491–500 <http://www.jstor.org.ezproxy3.lib.le.ac.uk/stable/257453?sid=primo&origin=crossref>
Hammersley, Martyn, and Paul Atkinson, Ethnography: Principles in Practice, 3rd ed (London: Routledge, 2007) <http://ezproxy.lib.le.ac.uk/login?url=http://www.myilibrary.com?id=91787>
‘Handbook of Qualitative Research Methods in Marketing Chapter 19’ <http://search.ebscohost.com.ezproxy3.lib.le.ac.uk/login.aspx?direct=true&db=nlebk&AN=182127&site=ehost-live>
Holstein, James A., and Jaber F. Gubrium, The Active Interview (Thousand Oaks, Calif: Sage Publications, 1995), Qualitative research methods series
Ivana Markova, , Per Linell, , and Michele Grossen, Dialogue in Focus Groups : Exploring Socially Shared Knowledge Chapter 1,2 and 5 (Equinox Publishing Ltd, 2007) <https://ebookcentral-proquest-com.ezproxy3.lib.le.ac.uk/lib/leicester/reader.action?docID=411053&ppg=16>
John W. Schouten and James H. McAlexander, ‘Subcultures of Consumption: An Ethnography of the New Bikers’, Journal of Consumer Research, 22.1 (1995), 43–61 <http://www.jstor.org.ezproxy3.lib.le.ac.uk/stable/2489699>
Karra, Neri, and Nelson Phillips, ‘Researching "Back Home”’, Organizational Research Methods, 11.3 (2008), 541–61 <https://doi.org/10.1177/1094428106295496>
Kusenbach, Margarethe, ‘Street Phenomenology’, Ethnography, 4.3 (2003), 455–85 <https://doi.org/10.1177/146613810343007>
Kvale, Steinar, Interviews: An Introduction to Qualitative Research Interviewing Chapter 1 and 2 (Thousand Oaks, Calif: Sage Publications, 1996)
Laurel Anderson Hudson and Julie L. Ozanne, ‘Alternative Ways of Seeking Knowledge in Consumer Research’, Journal of Consumer Research, 14.4 (1988), 508–21 <http://www.jstor.org.ezproxy4.lib.le.ac.uk/stable/2489157>
Mason, Jennifer, Qualitative Researching Chapter 1 & 2, 2nd ed (London: Sage, 2002)
Moisander, Johanna, and Anu Valtonen, Qualitative Marketing Research: A Cultural Approach (London: SAGE, 2006), Introducing qualitative methods <http://ezproxy.lib.le.ac.uk/login?url=https://methods.sagepub.com/book/qualitative-marketing-research-moisander>
Moisander, Johanna, Anu Valtonen, and Heidi Hirsto, ‘Personal Interviews in Cultural Consumer Research – Post‐structuralist Challenges’, Consumption Markets & Culture, 12.4 (2009), 329–48 <https://doi.org/10.1080/10253860903204519>
Morgan, David L., ‘Reconsidering the Role of Interaction in Analyzing and Reporting Focus Groups’, Qualitative Health Research, 20.5 (2010), 718–22 <https://doi.org/10.1177/1049732310364627>
Noy, Chaim1 chaimnoy@mscc.huji.ac.il, ‘Sampling Knowledge: The Hermeneutics of Snowball Sampling in Qualitative Research.’, International Journal of Social Research Methodology, 11.Issue 4, p327-344. 18p. 1 Illustration (2008), 327–44 <https://doi.org/10.1080/13645570701401305>
Pink, Sarah, Doing Visual Ethnography: Images, Media and Representation in Research, 2nd ed (London: SAGE, 2007)
Pink, Sarah, and Larissa Hjorth, ‘Emplaced Cartographies: Reconceptualising Camera Phone Practices in an Age of Locative Media’, Media International Australia, 145.1 (2012), 145–55 <https://doi.org/10.1177/1329878X1214500116>
Rubin, Herbert J., and Irene Rubin, Qualitative Interviewing: The Art of Hearing Data Chapter 2, 3rd ed (Thousand Oaks, Calif: SAGE, 2012)
Ruspini, Elisabetta, Introduction to Longitudinal Research Chapter 1 and 2 (Hoboken: Taylor and Francis, 2002), Social Research Today <http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4784989710002746&institutionId=2746&customerId=2745>
Saunders, Mark, Philip Lewis, and Adrian Thornhill, Research Methods for Business Students, 5th ed (Harlow: Financial Times Prentice Hall, 2009) <http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4769953540002746&institutionId=2746&customerId=2745>
———, Research Methods for Business Students Chapter 2, 5th ed (Harlow: Financial Times Prentice Hall, 2009)
———, Research Methods for Business Students Chapter 7, 5th ed (Harlow: Financial Times Prentice Hall, 2009)
Silverman, David, Doing Qualitative Research, Fourth edition (London: SAGE Publications Ltd, 2013)
Soley, Lawrence, ‘Projective Techniques in US Marketing and Management Research’, Qualitative Market Research: An International Journal, 13.4 (2010), 334–53 <https://doi.org/10.1108/13522751011078782>
Symon, Gillian, and Catherine Cassell, Qualitative Organizational Research: Core Methods and Current Challenges Chapter 14 (London: SAGE, 2012)
