Abdulai, R.T. and Owusu-Ansah, A. (2014) ‘Essential Ingredients of a Good Research Proposal for Undergraduate and Postgraduate Students in the Social Sciences’, SAGE Open, 4(3). Available at: https://doi.org/10.1177/2158244014548178.
Abhay Kumar Singh (no date) ‘Projective Techniques in Consumer Research’. Available at: https://www.academia.edu/12018725/Projective_Techniques_in_Consumer_Research?auto=download.
Agee, J. (2009) ‘Developing qualitative research questions: a reflective process’, International Journal of Qualitative Studies in Education, 22(4), pp. 431–447. Available at: https://doi.org/10.1080/09518390902736512.
Belk, R.W., Fischer, E. and Kozinets, R.V. (2013a) Qualitative consumer & marketing research Chapter 1 and 2. London: SAGE.
Belk, R.W., Fischer, E. and Kozinets, R.V. (2013b) Qualitative consumer & marketing research Chapter 1 and 2. London: SAGE.
Bell, E. et al. (2019) Business research methods. Fifth edition. Oxford, United Kingdom: Oxford University Press.
Brewis, Joanna1 (2014) ‘The Ethics of Researching Friends: On Convenience Sampling in Qualitative Management and Organization Studies.’, British Journal of Management, 25(Issue 4), pp. 849–862. Available at: https://doi.org/10.1111/1467-8551.12064.
Bryman, A. and Bell, E. (2015a) Business research methods - Chapter 17. 4th edition. Oxford: Oxford University Press.
Bryman, A. and Bell, E. (2015b) Business research methods Chapter 2 and 17. 4th edition. Oxford: Oxford University Press.
Bryman, A. and Bell, E. (2015c) Business research methods Chapter 2 and Chapter 20. 4th edition. Oxford: Oxford University Press.
Bryman, A. and Bell, E. (2015d) Business research methods Chapter 3 and 4. 4th edition. Oxford: Oxford University Press.
Bryman, A. and Bell, E. (2015e) Business research methods Chapter 18. 4th edition. Oxford: Oxford University Press.
Burton, B. (2007) Qualitative research in finance Chapter 1. Bradford, England: Emerald Group Publishing. Available at: http://ezproxy.lib.le.ac.uk/login?url=http://site.ebrary.com/lib/leicester/Doc?id=10172229.
Carson, D.J. et al. (2001) Qualitative Marketing Research [electronic resource]. London: SAGE Publications. Available at: http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4769316930002746&institutionId=2746&customerId=2745.
Cassell, C. (2006) Qualitative methods in management research. Edited by C. Cassell et al. Bradford: Emerald. Available at: http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4769317230002746&institutionId=2746&customerId=2745.
Cassell, C. and Symon, G. (2004) Essential guide to qualitative methods in organizational research. London: SAGE Publications.
Cunliffe, A.L. (2010) ‘Retelling Tales of the Field’, Organizational Research Methods, 13(2), pp. 224–239. Available at: https://doi.org/10.1177/1094428109340041.
Deborah D. Heisley and Sidney J. Levy (1991) ‘Journal of Consumer Research’, 18(3), pp. 257–272. Available at: http://www.jstor.org.ezproxy3.lib.le.ac.uk/stable/2489338.
Denzin, N.K. and Lincoln, Y.S. (1994) Handbook of qualitative research. Thousand Oaks, Calif: Sage Publications.
Gareth Morgan and Linda Smircich (1980) ‘The Case for Qualitative Research’, The Academy of Management Review, 5(4), pp. 491–500. Available at: http://www.jstor.org.ezproxy3.lib.le.ac.uk/stable/257453?sid=primo&origin=crossref.
Hammersley, M. and Atkinson, P. (2007) Ethnography: principles in practice. 3rd ed. London: Routledge. Available at: http://ezproxy.lib.le.ac.uk/login?url=http://www.myilibrary.com?id=91787.
‘Handbook of Qualitative Research Methods in Marketing Chapter 19’ (no date). Available at: http://search.ebscohost.com.ezproxy3.lib.le.ac.uk/login.aspx?direct=true&db=nlebk&AN=182127&site=ehost-live.
Holstein, J.A. and Gubrium, J.F. (1995) The active interview. Thousand Oaks, Calif: Sage Publications.
Ivana Markova, , Per Linell, , and Michele Grossen (2007) Dialogue in Focus Groups : Exploring Socially Shared Knowledge Chapter 1,2 and 5. Equinox Publishing Ltd. Available at: https://ebookcentral-proquest-com.ezproxy3.lib.le.ac.uk/lib/leicester/reader.action?docID=411053&ppg=16.
John W. Schouten and James H. McAlexander (1995) ‘Subcultures of Consumption: An Ethnography of the New Bikers’, Journal of Consumer Research, 22(1), pp. 43–61. Available at: http://www.jstor.org.ezproxy3.lib.le.ac.uk/stable/2489699.
Karra, N. and Phillips, N. (2008) ‘Researching "Back Home”’, Organizational Research Methods, 11(3), pp. 541–561. Available at: https://doi.org/10.1177/1094428106295496.
Kusenbach, M. (2003) ‘Street Phenomenology’, Ethnography, 4(3), pp. 455–485. Available at: https://doi.org/10.1177/146613810343007.
Kvale, S. (1996) Interviews: an introduction to qualitative research interviewing Chapter 1 and 2. Thousand Oaks, Calif: Sage Publications.
Laurel Anderson Hudson and Julie L. Ozanne (1988) ‘Alternative Ways of Seeking Knowledge in Consumer Research’, Journal of Consumer Research, 14(4), pp. 508–521. Available at: http://www.jstor.org.ezproxy4.lib.le.ac.uk/stable/2489157.
Mason, J. (2002) Qualitative researching Chapter 1 & 2. 2nd ed. London: Sage.
Moisander, J. and Valtonen, A. (2006) Qualitative marketing research: a cultural approach. London: SAGE. Available at: http://ezproxy.lib.le.ac.uk/login?url=https://methods.sagepub.com/book/qualitative-marketing-research-moisander.
Moisander, J., Valtonen, A. and Hirsto, H. (2009) ‘Personal interviews in cultural consumer research – post‐structuralist challenges’, Consumption Markets & Culture, 12(4), pp. 329–348. Available at: https://doi.org/10.1080/10253860903204519.
Morgan, D.L. (2010) ‘Reconsidering the Role of Interaction in Analyzing and Reporting Focus Groups’, Qualitative Health Research, 20(5), pp. 718–722. Available at: https://doi.org/10.1177/1049732310364627.
Noy, Chaim1 chaimnoy@mscc.huji.ac.il (2008) ‘Sampling Knowledge: The Hermeneutics of Snowball Sampling in Qualitative Research.’, International Journal of Social Research Methodology, 11(Issue 4, p327-344. 18p. 1 Illustration), pp. 327–344. Available at: https://doi.org/10.1080/13645570701401305.
Pink, S. (2007) Doing visual ethnography: images, media and representation in research. 2nd ed. London: SAGE.
Pink, S. and Hjorth, L. (2012) ‘Emplaced Cartographies: Reconceptualising Camera Phone Practices in an Age of Locative Media’, Media International Australia, 145(1), pp. 145–155. Available at: https://doi.org/10.1177/1329878X1214500116.
Rubin, H.J. and Rubin, I. (2012) Qualitative interviewing: the art of hearing data Chapter 2. 3rd ed. Thousand Oaks, Calif: SAGE.
Ruspini, E. (2002) Introduction to Longitudinal Research Chapter 1 and 2 [electronic resource]. Hoboken: Taylor and Francis. Available at: http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4784989710002746&institutionId=2746&customerId=2745.
Saunders, M., Lewis, P. and Thornhill, A. (2009a) Research methods for business students. 5th ed. Harlow: Financial Times Prentice Hall. Available at: http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4769953540002746&institutionId=2746&customerId=2745.
Saunders, M., Lewis, P. and Thornhill, A. (2009b) Research methods for business students Chapter 2. 5th ed. Harlow: Financial Times Prentice Hall.
Saunders, M., Lewis, P. and Thornhill, A. (2009c) Research methods for business students Chapter 7. 5th ed. Harlow: Financial Times Prentice Hall.
Silverman, D. (2013) Doing qualitative research. Fourth edition. London: SAGE Publications Ltd.
Soley, L. (2010) ‘Projective techniques in US marketing and management research’, Qualitative Market Research: An International Journal, 13(4), pp. 334–353. Available at: https://doi.org/10.1108/13522751011078782.
Symon, G. and Cassell, C. (2012) Qualitative organizational research: core methods and current challenges Chapter 14. London: SAGE.