Abdulai RT and Owusu-Ansah A, ‘Essential Ingredients of a Good Research Proposal for Undergraduate and Postgraduate Students in the Social Sciences’ (2014) 4 SAGE Open
Abhay Kumar Singh, ‘Projective Techniques in Consumer Research’ <https://www.academia.edu/12018725/Projective_Techniques_in_Consumer_Research?auto=download>
Agee J, ‘Developing Qualitative Research Questions: A Reflective Process’ (2009) 22 International Journal of Qualitative Studies in Education 431
Belk RW, Fischer E and Kozinets RV, Qualitative Consumer & Marketing Research Chapter 1 and 2 (SAGE 2013)
——, Qualitative Consumer & Marketing Research Chapter 1 and 2 (SAGE 2013)
Bell E and others, Business Research Methods (Fifth edition, Oxford University Press 2019)
Brewis, Joanna1, ‘The Ethics of Researching Friends: On Convenience Sampling in Qualitative Management and Organization Studies.’ (2014) 25 British Journal of Management 849 <http://search.ebscohost.com.ezproxy4.lib.le.ac.uk/login.aspx?direct=true&db=buh&AN=98603466&site=ehost-live>
Bryman A and Bell E, Business Research Methods - Chapter 17 (4th edition, Oxford University Press 2015)
——, Business Research Methods Chapter 2 and 17 (4th edition, Oxford University Press 2015)
——, Business Research Methods Chapter 2 and Chapter 20 (4th edition, Oxford University Press 2015)
——, Business Research Methods Chapter 3 and 4 (4th edition, Oxford University Press 2015)
——, Business Research Methods Chapter 18 (4th edition, Oxford University Press 2015)
Burton B, Qualitative Research in Finance Chapter 1, vol Studies in Economics and Finance (Emerald Group Publishing 2007) <http://ezproxy.lib.le.ac.uk/login?url=http://site.ebrary.com/lib/leicester/Doc?id=10172229>
Carson DJ and others, Qualitative Marketing Research (SAGE Publications 2001) <http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4769316930002746&institutionId=2746&customerId=2745>
Cassell C, Qualitative Methods in Management Research, vol Management decision (Catherine Cassell and others eds, Emerald 2006) <http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4769317230002746&institutionId=2746&customerId=2745>
Cassell C and Symon G, Essential Guide to Qualitative Methods in Organizational Research (SAGE Publications 2004)
Cunliffe AL, ‘Retelling Tales of the Field’ (2010) 13 Organizational Research Methods 224
Deborah D. Heisley and Sidney J. Levy, ‘Journal of Consumer Research’ (1991) 18 257 <http://www.jstor.org.ezproxy3.lib.le.ac.uk/stable/2489338>
Denzin NK and Lincoln YS, Handbook of Qualitative Research (Sage Publications 1994)
Gareth Morgan and Linda Smircich, ‘The Case for Qualitative Research’ (1980) 5 The Academy of Management Review 491 <http://www.jstor.org.ezproxy3.lib.le.ac.uk/stable/257453?sid=primo&origin=crossref>
Hammersley M and Atkinson P, Ethnography: Principles in Practice (3rd ed, Routledge 2007) <http://ezproxy.lib.le.ac.uk/login?url=http://www.myilibrary.com?id=91787>
‘Handbook of Qualitative Research Methods in Marketing Chapter 19’ <http://search.ebscohost.com.ezproxy3.lib.le.ac.uk/login.aspx?direct=true&db=nlebk&AN=182127&site=ehost-live>
Holstein JA and Gubrium JF, The Active Interview, vol Qualitative research methods series (Sage Publications 1995)
Ivana Markova, , Per Linell, , and Michele Grossen, Dialogue in Focus Groups : Exploring Socially Shared Knowledge Chapter 1,2 and 5 (Equinox Publishing Ltd 2007) <https://ebookcentral-proquest-com.ezproxy3.lib.le.ac.uk/lib/leicester/reader.action?docID=411053&ppg=16>
John W. Schouten and James H. McAlexander, ‘Subcultures of Consumption: An Ethnography of the New Bikers’ (1995) 22 Journal of Consumer Research 43 <http://www.jstor.org.ezproxy3.lib.le.ac.uk/stable/2489699>
Karra N and Phillips N, ‘Researching "Back Home”’ (2008) 11 Organizational Research Methods 541
Kusenbach M, ‘Street Phenomenology’ (2003) 4 Ethnography 455
Kvale S, Interviews: An Introduction to Qualitative Research Interviewing Chapter 1 and 2 (Sage Publications 1996)
Laurel Anderson Hudson and Julie L. Ozanne, ‘Alternative Ways of Seeking Knowledge in Consumer Research’ (1988) 14 Journal of Consumer Research 508 <http://www.jstor.org.ezproxy4.lib.le.ac.uk/stable/2489157>
Mason J, Qualitative Researching Chapter 1 & 2 (2nd ed, Sage 2002)
Moisander J and Valtonen A, Qualitative Marketing Research: A Cultural Approach, vol Introducing qualitative methods (SAGE 2006) <http://ezproxy.lib.le.ac.uk/login?url=https://methods.sagepub.com/book/qualitative-marketing-research-moisander>
Moisander J, Valtonen A and Hirsto H, ‘Personal Interviews in Cultural Consumer Research – Post‐structuralist Challenges’ (2009) 12 Consumption Markets & Culture 329
Morgan DL, ‘Reconsidering the Role of Interaction in Analyzing and Reporting Focus Groups’ (2010) 20 Qualitative Health Research 718
Noy, Chaim1 chaimnoy@mscc.huji.ac.il, ‘Sampling Knowledge: The Hermeneutics of Snowball Sampling in Qualitative Research.’ (2008) 11 International Journal of Social Research Methodology 327 <http://search.ebscohost.com.ezproxy4.lib.le.ac.uk/login.aspx?direct=true&db=buh&AN=34245897&site=ehost-live>
Pink S, Doing Visual Ethnography: Images, Media and Representation in Research (2nd ed, SAGE 2007)
Pink S and Hjorth L, ‘Emplaced Cartographies: Reconceptualising Camera Phone Practices in an Age of Locative Media’ (2012) 145 Media International Australia 145
Rubin HJ and Rubin I, Qualitative Interviewing: The Art of Hearing Data Chapter 2 (3rd ed, SAGE 2012)
Ruspini E, Introduction to Longitudinal Research Chapter 1 and 2, vol Social Research Today (Taylor and Francis 2002) <http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4784989710002746&institutionId=2746&customerId=2745>
Saunders M, Lewis P and Thornhill A, Research Methods for Business Students (5th ed, Financial Times Prentice Hall 2009) <http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4769953540002746&institutionId=2746&customerId=2745>
——, Research Methods for Business Students Chapter 2 (5th ed, Financial Times Prentice Hall 2009)
——, Research Methods for Business Students Chapter 7 (5th ed, Financial Times Prentice Hall 2009)
Silverman D, Doing Qualitative Research (Fourth edition, SAGE Publications Ltd 2013)
Soley L, ‘Projective Techniques in US Marketing and Management Research’ (2010) 13 Qualitative Market Research: An International Journal 334
Symon G and Cassell C, Qualitative Organizational Research: Core Methods and Current Challenges Chapter 14 (SAGE 2012)
