@article{Abdulai_Owusu-Ansah_2014, title={Essential Ingredients of a Good Research Proposal for Undergraduate and Postgraduate Students in the Social Sciences}, volume={4}, DOI={10.1177/2158244014548178}, number={3}, journal={SAGE Open}, author={Abdulai, Raymond Talinbe and Owusu-Ansah, Anthony}, year={2014}, month={Aug} }
@article{Abhay Kumar Singh, title={Projective Techniques in Consumer Research}, url={https://www.academia.edu/12018725/Projective_Techniques_in_Consumer_Research?auto=download}, author={Abhay Kumar Singh} }
@article{Agee_2009, title={Developing qualitative research questions: a reflective process}, volume={22}, DOI={10.1080/09518390902736512}, number={4}, journal={International Journal of Qualitative Studies in Education}, author={Agee, Jane}, year={2009}, month={Jul}, pages={431–447} }
@book{Belk_Fischer_Kozinets_2013a, address={London}, title={Qualitative consumer & marketing research Chapter 1 and 2}, publisher={SAGE}, author={Belk, Russell W. and Fischer, Eileen and Kozinets, Robert V.}, year={2013} }
@book{Belk_Fischer_Kozinets_2013b, address={London}, title={Qualitative consumer & marketing research Chapter 1 and 2}, publisher={SAGE}, author={Belk, Russell W. and Fischer, Eileen and Kozinets, Robert V.}, year={2013} }
@book{Bell_Bryman_Harley_Bryman_2019, address={Oxford, United Kingdom}, edition={Fifth edition}, title={Business research methods}, publisher={Oxford University Press}, author={Bell, Emma and Bryman, Alan and Harley, Bill and Bryman, Alan}, year={2019} }
@article{Brewis, Joanna1_2014, title={The Ethics of Researching Friends: On Convenience Sampling in Qualitative Management and Organization Studies.}, volume={25}, url={http://search.ebscohost.com.ezproxy4.lib.le.ac.uk/login.aspx?direct=true&db=buh&AN=98603466&site=ehost-live}, DOI={10.1111/1467-8551.12064}, number={Issue 4}, journal={British Journal of Management}, author={Brewis, Joanna1}, year={2014}, pages={849–862} }
@book{Bryman_Bell_2015a, address={Oxford}, edition={4th edition}, title={Business research methods Chapter 2 and 17}, publisher={Oxford University Press}, author={Bryman, Alan and Bell, Emma}, year={2015} }
@book{Bryman_Bell_2015b, address={Oxford}, edition={4th edition}, title={Business research methods Chapter 3 and 4}, publisher={Oxford University Press}, author={Bryman, Alan and Bell, Emma}, year={2015} }
@book{Bryman_Bell_2015c, address={Oxford}, edition={4th edition}, title={Business research methods Chapter 2 and Chapter 20}, publisher={Oxford University Press}, author={Bryman, Alan and Bell, Emma}, year={2015} }
@book{Bryman_Bell_2015d, address={Oxford}, edition={4th edition}, title={Business research methods - Chapter 17}, publisher={Oxford University Press}, author={Bryman, Alan and Bell, Emma}, year={2015} }
@book{Bryman_Bell_2015e, address={Oxford}, edition={4th edition}, title={Business research methods Chapter 18}, publisher={Oxford University Press}, author={Bryman, Alan and Bell, Emma}, year={2015} }
@book{Burton_2007, address={Bradford, England}, title={Qualitative research in finance Chapter 1}, volume={Studies in Economics and Finance}, url={http://ezproxy.lib.le.ac.uk/login?url=http://site.ebrary.com/lib/leicester/Doc?id=10172229}, publisher={Emerald Group Publishing}, author={Burton, Bruce}, year={2007} }
@book{Carson_Gilmore_Perry_Gronhaug_2001, address={London}, title={Qualitative Marketing Research}, url={http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4769316930002746&institutionId=2746&customerId=2745}, publisher={SAGE Publications}, author={Carson, David J. and Gilmore, Audrey and Perry, Chad and Gronhaug, Kjell}, year={2001} }
@book{Cassell_2006, address={Bradford}, title={Qualitative methods in management research}, volume={Management decision}, url={http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4769317230002746&institutionId=2746&customerId=2745}, publisher={Emerald}, author={Cassell, Catherine}, editor={Cassell, Catherine and Buehring, Anna and Symon, Gillian and Johnson, Phil}, year={2006} }
@book{Cassell_Symon_2004, address={London}, title={Essential guide to qualitative methods in organizational research}, publisher={SAGE Publications}, author={Cassell, Catherine and Symon, Gillian}, year={2004} }
@article{Cunliffe_2010, title={Retelling Tales of the Field}, volume={13}, DOI={10.1177/1094428109340041}, number={2}, journal={Organizational Research Methods}, author={Cunliffe, Ann L.}, year={2010}, month={Apr}, pages={224–239} }
@article{Deborah D. Heisley and Sidney J. Levy_1991, title={Journal of Consumer Research}, volume={18}, url={http://www.jstor.org.ezproxy3.lib.le.ac.uk/stable/2489338}, number={3}, publisher={Oxford University Press}, author={Deborah D. Heisley and Sidney J. Levy}, year={1991}, pages={257–272} }
@book{Denzin_Lincoln_1994, address={Thousand Oaks, Calif}, title={Handbook of qualitative research}, publisher={Sage Publications}, author={Denzin, Norman K. and Lincoln, Yvonna S.}, year={1994} }
@article{Gareth Morgan and Linda Smircich_1980, title={The Case for Qualitative Research}, volume={5}, url={http://www.jstor.org.ezproxy3.lib.le.ac.uk/stable/257453?sid=primo&origin=crossref}, number={4}, journal={The Academy of Management Review}, publisher={Academy of Management}, author={Gareth Morgan and Linda Smircich}, year={1980}, pages={491–500} }
@book{Hammersley_Atkinson_2007, address={London}, edition={3rd ed}, title={Ethnography: principles in practice}, url={http://ezproxy.lib.le.ac.uk/login?url=http://www.myilibrary.com?id=91787}, publisher={Routledge}, author={Hammersley, Martyn and Atkinson, Paul}, year={2007} }
@book{Holstein_Gubrium_1995, address={Thousand Oaks, Calif}, title={The active interview}, volume={Qualitative research methods series}, publisher={Sage Publications}, author={Holstein, James A. and Gubrium, Jaber F.}, year={1995} }
@book{Ivana Markova, , Per Linell, , and Michele Grossen_2007, title={Dialogue in Focus Groups : Exploring Socially Shared Knowledge Chapter 1,2 and 5}, url={https://ebookcentral-proquest-com.ezproxy3.lib.le.ac.uk/lib/leicester/reader.action?docID=411053&ppg=16}, publisher={Equinox Publishing Ltd}, author={Ivana Markova, , Per Linell, , and Michele Grossen}, year={2007} }
@article{John W. Schouten and James H. McAlexander_1995, title={Subcultures of Consumption: An Ethnography of the New Bikers}, volume={22}, url={http://www.jstor.org.ezproxy3.lib.le.ac.uk/stable/2489699}, number={1}, journal={Journal of Consumer Research}, publisher={Oxford University Press}, author={John W. Schouten and James H. McAlexander}, year={1995}, pages={43–61} }
@article{Karra_Phillips_2008, title={Researching "Back Home”}, volume={11}, DOI={10.1177/1094428106295496}, number={3}, journal={Organizational Research Methods}, author={Karra, Neri and Phillips, Nelson}, year={2008}, month={Jul}, pages={541–561} }
@article{Kusenbach_2003, title={Street Phenomenology}, volume={4}, DOI={10.1177/146613810343007}, number={3}, journal={Ethnography}, author={Kusenbach, Margarethe}, year={2003}, month={Sep}, pages={455–485} }
@book{Kvale_1996, address={Thousand Oaks, Calif}, title={Interviews: an introduction to qualitative research interviewing Chapter 1 and 2}, publisher={Sage Publications}, author={Kvale, Steinar}, year={1996} }
@article{Laurel Anderson Hudson and Julie L. Ozanne_1988, title={Alternative Ways of Seeking Knowledge in Consumer Research}, volume={14}, url={http://www.jstor.org.ezproxy4.lib.le.ac.uk/stable/2489157}, number={4}, journal={Journal of Consumer Research}, publisher={Oxford University Press}, author={Laurel Anderson Hudson and Julie L. Ozanne}, year={1988}, pages={508–521} }
@book{Mason_2002, address={London}, edition={2nd ed}, title={Qualitative researching Chapter 1 & 2}, publisher={Sage}, author={Mason, Jennifer}, year={2002} }
@book{Moisander_Valtonen_2006, address={London}, title={Qualitative marketing research: a cultural approach}, volume={Introducing qualitative methods}, url={http://ezproxy.lib.le.ac.uk/login?url=https://methods.sagepub.com/book/qualitative-marketing-research-moisander}, publisher={SAGE}, author={Moisander, Johanna and Valtonen, Anu}, year={2006} }
@article{Moisander_Valtonen_Hirsto_2009, title={Personal interviews in cultural consumer research – post‐structuralist challenges}, volume={12}, DOI={10.1080/10253860903204519}, number={4}, journal={Consumption Markets & Culture}, author={Moisander, Johanna and Valtonen, Anu and Hirsto, Heidi}, year={2009}, month={Dec}, pages={329–348} }
@article{Morgan_2010, title={Reconsidering the Role of Interaction in Analyzing and Reporting Focus Groups}, volume={20}, DOI={10.1177/1049732310364627}, number={5}, journal={Qualitative Health Research}, author={Morgan, David L.}, year={2010}, month={May}, pages={718–722} }
@article{Noy, Chaim1 chaimnoy@mscc.huji.ac.il_2008, title={Sampling Knowledge: The Hermeneutics of Snowball Sampling in Qualitative Research.}, volume={11}, url={http://search.ebscohost.com.ezproxy4.lib.le.ac.uk/login.aspx?direct=true&db=buh&AN=34245897&site=ehost-live}, DOI={10.1080/13645570701401305}, number={Issue 4, p327-344. 18p. 1 Illustration}, journal={International Journal of Social Research Methodology}, author={Noy, Chaim1 chaimnoy@mscc.huji.ac.il}, year={2008}, pages={327–344} }
@book{Pink_2007, address={London}, edition={2nd ed}, title={Doing visual ethnography: images, media and representation in research}, publisher={SAGE}, author={Pink, Sarah}, year={2007} }
@article{Pink_Hjorth_2012, title={Emplaced Cartographies: Reconceptualising Camera Phone Practices in an Age of Locative Media}, volume={145}, DOI={10.1177/1329878X1214500116}, number={1}, journal={Media International Australia}, author={Pink, Sarah and Hjorth, Larissa}, year={2012}, month={Nov}, pages={145–155} }
@book{Rubin_Rubin_2012, address={Thousand Oaks, Calif}, edition={3rd ed}, title={Qualitative interviewing: the art of hearing data Chapter 2}, publisher={SAGE}, author={Rubin, Herbert J. and Rubin, Irene}, year={2012} }
@book{Ruspini_2002, address={Hoboken}, title={Introduction to Longitudinal Research Chapter 1 and 2}, volume={Social Research Today}, url={http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4784989710002746&institutionId=2746&customerId=2745}, publisher={Taylor and Francis}, author={Ruspini, Elisabetta}, year={2002} }
@book{Saunders_Lewis_Thornhill_2009a, address={Harlow}, edition={5th ed}, title={Research methods for business students}, url={http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4769953540002746&institutionId=2746&customerId=2745}, publisher={Financial Times Prentice Hall}, author={Saunders, Mark and Lewis, Philip and Thornhill, Adrian}, year={2009} }
@book{Saunders_Lewis_Thornhill_2009b, address={Harlow}, edition={5th ed}, title={Research methods for business students Chapter 2}, publisher={Financial Times Prentice Hall}, author={Saunders, Mark and Lewis, Philip and Thornhill, Adrian}, year={2009} }
@book{Saunders_Lewis_Thornhill_2009c, address={Harlow}, edition={5th ed}, title={Research methods for business students Chapter 7}, publisher={Financial Times Prentice Hall}, author={Saunders, Mark and Lewis, Philip and Thornhill, Adrian}, year={2009} }
@book{Silverman_2013, address={London}, edition={Fourth edition}, title={Doing qualitative research}, publisher={SAGE Publications Ltd}, author={Silverman, David}, year={2013} }
@article{Soley_2010, title={Projective techniques in US marketing and management research}, volume={13}, DOI={10.1108/13522751011078782}, number={4}, journal={Qualitative Market Research: An International Journal}, author={Soley, Lawrence}, year={2010}, month={Sep}, pages={334–353} }
@book{Symon_Cassell_2012, address={London}, title={Qualitative organizational research: core methods and current challenges Chapter 14}, publisher={SAGE}, author={Symon, Gillian and Cassell, Catherine}, year={2012} }
@article{Handbook of Qualitative Research Methods in Marketing Chapter 19, url={http://search.ebscohost.com.ezproxy3.lib.le.ac.uk/login.aspx?direct=true&db=nlebk&AN=182127&site=ehost-live} }