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Carson, D. J., Gilmore, A., Perry, C., & Gronhaug, K. (2001). Qualitative Marketing Research [Electronic resource]. SAGE Publications. http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4769316930002746&institutionId=2746&customerId=2745
Cassell, C. (2006). Qualitative methods in management research: Vol. Management decision (C. Cassell, A. Buehring, G. Symon, & P. Johnson, Eds.). Emerald. http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4769317230002746&institutionId=2746&customerId=2745
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Hammersley, M., & Atkinson, P. (2007). Ethnography: principles in practice (3rd ed). Routledge. http://ezproxy.lib.le.ac.uk/login?url=http://www.myilibrary.com?id=91787
Handbook of Qualitative Research Methods in Marketing Chapter 19. (n.d.). http://search.ebscohost.com.ezproxy3.lib.le.ac.uk/login.aspx?direct=true&db=nlebk&AN=182127&site=ehost-live
Holstein, J. A., & Gubrium, J. F. (1995). The active interview: Vol. Qualitative research methods series. Sage Publications.
Ivana Markova, , Per Linell, , and Michele Grossen. (2007). Dialogue in Focus Groups : Exploring Socially Shared Knowledge Chapter 1,2 and 5. Equinox Publishing Ltd. https://ebookcentral-proquest-com.ezproxy3.lib.le.ac.uk/lib/leicester/reader.action?docID=411053&ppg=16
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Kusenbach, M. (2003). Street Phenomenology. Ethnography, 4(3), 455–485. https://doi.org/10.1177/146613810343007
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Laurel Anderson Hudson and Julie L. Ozanne. (1988). Alternative Ways of Seeking Knowledge in Consumer Research. Journal of Consumer Research, 14(4), 508–521. http://www.jstor.org.ezproxy4.lib.le.ac.uk/stable/2489157
Mason, J. (2002). Qualitative researching Chapter 1 & 2 (2nd ed). Sage.
Moisander, J., & Valtonen, A. (2006). Qualitative marketing research: a cultural approach: Vol. Introducing qualitative methods. SAGE. http://ezproxy.lib.le.ac.uk/login?url=https://methods.sagepub.com/book/qualitative-marketing-research-moisander
Moisander, J., Valtonen, A., & Hirsto, H. (2009). Personal interviews in cultural consumer research – post‐structuralist challenges. Consumption Markets & Culture, 12(4), 329–348. https://doi.org/10.1080/10253860903204519
Morgan, D. L. (2010). Reconsidering the Role of Interaction in Analyzing and Reporting Focus Groups. Qualitative Health Research, 20(5), 718–722. https://doi.org/10.1177/1049732310364627
Noy, Chaim1 chaimnoy@mscc.huji.ac.il. (2008). Sampling Knowledge: The Hermeneutics of Snowball Sampling in Qualitative Research. International Journal of Social Research Methodology, 11(Issue 4, p327-344. 18p. 1 Illustration), 327–344. https://doi.org/10.1080/13645570701401305
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Ruspini, E. (2002). Introduction to Longitudinal Research Chapter 1 and 2: Vol. Social Research Today [Electronic resource]. Taylor and Francis. http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4784989710002746&institutionId=2746&customerId=2745
Saunders, M., Lewis, P., & Thornhill, A. (2009a). Research methods for business students (5th ed). Financial Times Prentice Hall. http://le.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=4769953540002746&institutionId=2746&customerId=2745
Saunders, M., Lewis, P., & Thornhill, A. (2009b). Research methods for business students Chapter 2 (5th ed). Financial Times Prentice Hall.
Saunders, M., Lewis, P., & Thornhill, A. (2009c). Research methods for business students Chapter 7 (5th ed). Financial Times Prentice Hall.
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Soley, L. (2010). Projective techniques in US marketing and management research. Qualitative Market Research: An International Journal, 13(4), 334–353. https://doi.org/10.1108/13522751011078782
Symon, G., & Cassell, C. (2012). Qualitative organizational research: core methods and current challenges Chapter 14. SAGE.
